Are you ready to dive into a juicy topic today?
You know we can’t leave 2021 without discussing the great Instagram crash, or at least the effect that a crash like this can have on your online business.
There was a point, in the not-so-distant past that somehow, I got locked out of my Instagram account. My team could get in, but I couldn’t. The old me would have started a freakout of, “What will I do?” and “How can I sell?”, but I’ve since transformed to a place where I was okay in that moment.
I truly was okay being off it (Instagram)!
I knew I’d built diversification into my business that allowed room for unexpected hiccups like this to occur and my business to not only survive but still thrive.
Wondering how I got here?
Let’s dive in!
Earlier in 2021, we all experienced this panic of a social media blackout when Instagram temporarily crashed. The power of social media is extensive and truly awesome, but when we rely solely on these different platforms, we really are—
Putting all our eggs in one basket!
Everything on these platforms, like Instagram, TikTok, and Facebook is short-form content. It’s all easy to consume rapid-fire digestion of information, and then it’s on to the next attention-grabbing tidbit. We are missing one huge and fundamental piece, a human connection—a heart connection. Building lasting connections and cultivating sustaining and thriving relationships.
If building social media disappears, we don’t want you to disappear with it!
I’m not saying it must be a podcast, but I want to enlighten you to the fact that it has happened, and the truth of the matter is we don’t know that it won’t or couldn’t happen again. I want to help prepare you for when or if this time comes.
Let’s blackout-proof your business starting now!
What would happen to your business if these social media platforms disappeared?
Would your whole business be gone?
These are questions I want you to ask yourself so we can get the wheels turning and create and implement lead generation strategies to help your business be successful whether social media has a minor meltdown or not.
I want to preface this by reminding you that I do believe it is necessary to have a social media presence, but overall, it’s thinking about the bigger plan. Yes, you should have some of this, but we need to think about the bigger plan. The bigger plan is intentional content creation, repurposing your content, and diversification.
Think about this whole process as marketers—
Connecting, nurturing, priming—this is how we hook people in and drive them from one platform to another to form a deeper connection. This is how we find people.
It’s asking yourself the question, “How can I make this a one-on-one experience in a more automated way?”
Doing this in an automated way, and getting clear on email nurture sequences, having different segments in your podcasts, etc.—creates a whole journey for someone that they can dive into and binge. This is powerful for relationship building!
Remember, people don’t buy from people they don’t like or don’t trust…or from brands they don’t like or don’t trust!
Your goal here is to hook people in and then send them somewhere else, to a different platform that you own—this is what not putting all your eggs in one basket looks like.
This is creating lead generation strategies! Go you!
The key to this is that something like an email list, you own. You can take the context, download it, and move it. The raw data is yours. Something like Instagram, TikTok, or Facebook, doesn’t allow you the same ability. If it disappears—it’s gone.
At this point, it’s not hypothetical anymore—it’s happened—social media blackout…
Here at CEO PWR, we get most of our business through other platforms, which are not social media. We do some social media platforms because we do like to show up in these ways, but we focus on emails, community connection, and serving in this way, blogs, through podfunnels. This is how we build those powerful and sustaining relationships that we all desire!
Automation can sound negative, right? It’s not though!
When you know who you’re speaking to and what they need to see, hear—what they need to believe, feel, and what you do and how you can help them, then it doesn’t matter if it’s automated or not.
It’s simply, and rightly, the content they need, and you can deliver it!
Different content platforms help create different ways to bring in leads and sales so if one falls away, you can still be okay.
Different streams of lead generation offer different streams of income.
It’s about picking a few platforms and consistently showing up and picking a few you can automate and easily repurpose and leverage in different ways. It’s about being a heart-centered entrepreneur and making your business work for you!
Have you diversified your business lately?
You never know what’s going to happen…
If you’re ready to dive further into this topic, check out episode 77 of CEO PWR the Podcast for all the details.
And don’t forget to pre-enroll for EMPWRED to leverage the PWR of podcasting to profit & innovate in your business…your way!