Today’s post is all about the CEO PWR approach. This is the framework and methodology of the program. This is meant to help you determine if this is in alignment with you and your goals for 2022 and to see if it can bring you more of what you want.
This approach was born from the work that we do with our high level, done for you clients. As you may know, innovation is really important to me. And another passion of mine is ensuring that the things I’m doing help me make the most out of my time and be more efficient. After all, time is the one resource that we can’t get more of. And that’s where this approach came from.
When I try a way of doing things and it’s really effective, I like to go back to it. So when I first came onto the podcast platform with my own show, I knew that most people who had them weren’t leveraging them to their maximum potential.
With that being said, I knew the power of this platform. It’s a great place to build relationships, nurture your audience, and ask for sales. And from those thoughts, the approach came to be.
There are three different parts associated with the CEO PWR approach:
I explain each of these segments of the approach below to provide a more holistic view of how it works.
The first part is Produce. This is all about the technical or planning part of the show. Here, you’ll focus on simple ways to plan, record, edit and release your podcast. All of our clients can record in their own homes.
Most of your time should be spent on planning. Not recording and editing. When you have good recording abilities and good content — the rest of it so much easier!
I’m here to assure you that it’s all about the content. And someone editing their own podcast can be really damaging. It takes so much time and – guess what – everyone is their own worst critic.
This produce part is really about what you can do to be effective in bringing and nurturing and selling to ideal dream clients through your content.
Maximize is all about taking the time you spent in production and making the most out of it. I will teach you how to efficiently and effectively record so you can leverage that content in more than just audio ways.
This isn’t about cookie-cutter content. Different things work for everyone! I want to empower you to create things that feel good to you and that help you maximize the time that you’re putting in.
The content from your podcast can be used over and over again in different ways in order to give you the most out of it.
Maximizing isn’t just about sending people to your podcast. It’s about effectively using it in all areas of your business.
Finally, we have my favorite part: Innovate. I am all for innovation, and that comes with knowing that everyone is very routined. That can happen a lot in business.
But everyone brings their own magic with their perspective and knowledge and resources. And I want you to get out of the copy and paste norm of business that’s out in there. Be empowered to think outside of the box and feel comfortable zigging where everyone else is zagging.
Innovate is about evaluating what works and looking at what kind of works but what can be better.
This approach is all about effective production, maximizing what we do create and figuring out how to innovate it, and bringing in innovation to do something outside of the norm.
I’m inviting you to apply this framework to your business and to your podcast. You will love where it takes you and all the time it gives you back!
If you’re ready to dive further into this topic, check out episode 78 of CEO PWR the Podcast for all the details.
And don’t forget to register for the Content to Clients Challenge! In 3 days, we are going to evaluate your current content strategy, dive into what conversion content really looks like, and learn how to leverage the power of your voice within your community. Enroll today!