Today we’re talking about one of the most common things we hear as a production agency. What is that you wonder? Well, I’m going to tell you.
Time and time again, we hear people say, “I don’t have time to do a podcast.”
But guess what? I’m here to tell you that not only do you have the time, but you can use a podcast to get time BACK in your business and your life *mic drop*
But this is only possible if you use the right approach for your podcast. Learn more about the CEO PWR approach and why you need to reevaluate your ability to have your own podcast below.
I’ve found that people commonly believe they don’t have time to have their own podcast. And then when that belief exists, this idea manifests its way into that person’s audio. A podcast is about the energy behind what you’re saying and how you show up for it.
But if you have a podcast and you follow the CEO PWR approach, your podcast is no longer about time. Every minute going into your show with this approach gives you minutes back into your life.
This podcast generates more income because the content you’re creating is all about everything your ideal client needs to hear, see, and feel.
This approach means that your podcast can be leveraged into so many other pieces of content. Even if that content isn’t used immediately after every episode, it goes into a bank that you can use whenever you need or want it.
It’s all about leverage! This approach allows you to better use your time thanks to your podcast. When we look at the way we’re currently creating content, interacting with potential clients, or doing other day-to-day tasks, we’ll see that there is room for more efficiency.
One way to be more efficient is to batch content, which is something all of the clients we work with do. This makes things way easier than doing it all in the moment. It’s quicker, it’s all-around better content, and it leads to better leverage.
With all that being said, when I hear people say they WANT to do a podcast but don’t have time, it leads me to understand that they’re not thinking about the approach correctly.
That’s why I developed the CEO PWR approach. Creating content is important. But shouldn’t your time be spent servicing the clients you already have?
As a service provider, I know how important it is to show up for your current clients and provide them with that excellent experience. But I also know that it’s important to market and create content to reach new clients.
If you’re considering starting a podcast but you know someone who did and it didn’t do anything for them, keep in mind that you’re looking at the experience of one person. They likely didn’t have the tools and support to leverage their content, analyze data, and ability to focus like they needed to to make it a success.
Use the power of audio and podcasts to reach your ideal, dream client. Others do it and you can do it too! With the CEO PWR approach, you can have a successful podcast that isn’t a huge time suck and that gives your business a host of benefits.
Don’t write the idea of starting a podcast off. It will bring you more connections, more relationships, and sales. Trust CEO PWR to guide you into actually making your podcast something that is profitable for your business.
We’ve done this intentionally and repeatedly. We know it can bring you sales. Make sure that you’re not taking someone else’s experience and letting it put you in a box and assuming that their experience will be yours too.
If you’re ready to dive further into this topic, check out episode 79 of CEO PWR the Podcast for all the details.
And don’t forget to register for the Content to Clients Challenge! In 3 days, we are going to evaluate your current content strategy, dive into what conversion content really looks like, and learn how to leverage the power of your voice within your community. Enroll today!