Core Messaging vs. Inspired Content: Why Core Content is Essential to Serving Your Ideal Clients
Today, I really wanted to dive into the importance of the content that you’re creating on your show.
Whether you’re a solopreneur or someone who has a support team, you as the CEO, as the person who is creating content and focusing on your messaging, it’s really important that you are intentional with that content.
Core messaging matters, so let’s dial in on this topic and dig a little deeper!
Inspiration vs Intentionality in Content Creation
What we see happen in podcasting across the board is the approach of “what should I talk about today”, and their focus is not on their messaging, It’s not getting deep into the things they need to talk about and that their community needs.
Inspiration and being in the moment when planning content is important and good, but you have other avenues to create that. Wondering how?
If you want to create a truly profitable podcast, then you need to spend time in the content planning part of this whole process, right?
I love working with clients because we take care of everything else for them, so as the CEO, they can focus on their messaging—how to best support their business.
It’s very intentional because it’s really important that you focus on the messaging of your content—core messaging.
Podcasting is Personal
I really look at podcasting like a “library”. Other content will be sporadically shown as most people won’t scroll through all your posts and sequences. That’s why we want to look at your podcast as an opportunity to really take someone on a journey with us.
Look at it like this: What content and messaging should we have banked so we can drive people to it over and over and over again? What other connecting messages are there?
We want to ensure that the messaging is so dialed in and in alignment with what you’re launching and the customer journey that your ideal client needs to go on before they ever enroll in your program. We need to create content from this place, from formulating these different journeys that people can go through on the show. This is core content messaging!
With podcast, imagine you’re talking to one single person. This allows you to really build a deeper connection. How your listener experiences this on their end is how they’re building that one-on-one connection with you. That’s why it’s so important to be intentional with your content.
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I’m Letting You in on A Little Secret:
I can’t believe I’m sharing this, but I’m so excited for this next step in our journey, and I want to share it with you because of how it directly relates to core messaging and creating intentional content.
We’re considering embarking on a new journey here at CEO PWR. We’re looking at flying in clients, doing hair, makeup, planning messaging for months ahead to really create episodes that are going to not only convert but focus on that messaging that is going to allow them to create this huge bank of content that is core to their business and that is core to their offer.
What this really allows them to do is repurpose it into many different things.
They’re going to have podfunnels created for them, social media promotions, promotional videos, but at the end of the day when we’re done with all our work, the best part is that it can be repurposed into a thousand different things. Leverage in a thousand different ways because it is core messaging.
Something To Think About
What I really want you to reflect on in your podcast: Is the content on your show something that can be used over and over again in your business?
Is it core to what you’re offering? Is it core to who you’re serving? Is the messaging so dialed in?
IF it’s not, encourage you to spend more time here. If you already are super intentional with your messaging, then I encourage you to go even deeper—look for the core!
Evaluate your current content and if you don’t have a podcast yet, don’t worry—think about your content in general—anything you create like blogs or lives, and really evaluate the messaging you’re sharing. Even if you have a team for your show, we can’t use that as an excuse. Trust me—I know—we tend to think, “it’ll be fine”. Ask yourself though—is it actually serving and supporting you?
This is a platform where going deeper is going to mean deeper conversations, it’s going to be higher conversations, it’s going to mean so so much with the community that you’re building.
It means ensuring that your core message is foundational to your business, your offers, and the journey that your ideal client is on.
You’ve got this!
See you in the next one!
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