This episode is about giving yourself permission to relax!
Yes, it may seem counterintuitive when there’s always so much pressure surrounding social media to constantly produce new content. I’ve learned though, through reflection, trial, and error, that staying on the social media platform hamster wheel 24/7 isn’t what creates profitability, success, and it doesn’t always yield the expected response.
Moving into 2022, I want to show you how to make your content work for you by creating intentional content—
Content that works for you!
I have learned an amazing truth—
It’s not about more content, it’s about the right content, for the right person, at the right time.
We need to remember that the message we’re creating today matters, even if that caption, podcast, or whatever other platform it is we’re utilizing right now, doesn’t swell with an overwhelming response, that our content—our creation, still matters!
It doesn’t mean the message can’t work for you and serve you and your ideal client. It’s about making the most out of what you’re doing so you don’t have to do more.
Curious what this looks like for you?
Some of you may think that a weekly podcast is a lot to balance and you’re wondering how I’m “relaxing” in any sense of the word. Truth is, I really am! Each episode I create is different; it is unique within its message, and with each message, I’m creating macro content.
With this macro content, my team and I can take it and repurpose it for iTunes, Instagram, infographics, carousel, quotes, different captions, and blog posts so eyes will find them.
One question I always ask myself is,
“How can I create the things for my ideal client, share the messages that need to be heard, and then continue to share those messages, so it can spread its wings and fly?”
Even though what I’m creating each week is different, there is also a universal message that evolves within these stories, and it’s ultimately the same focused goal: Creating content to help support my ideal client while they embrace their journey!
It’s all about creating intentional content, not more content.
When the reels trend on Instagram was big, believe me—I hopped on. I became so focused on creating more content, but what I realized is that I wasn’t creating the results and transformations I desired. I strived for “more”—more views, more followers, but what I realized is these didn’t lead to success and ultimately joy. It led to burnout, and it led to a sidestep of the message I wanted to share.
What ended up happening is that sometimes I wasn’t even sharing the message I wanted to share at all, and I knew I wasn’t giving it my best—I wasn’t sharing my heart.
Do you feel this same pressure?
I want to remind you that you don’t have to stay here. You can create highly effective and intentional content and repurpose it. Let me give you a personal example of mine to help paint a clear picture for you on how to follow your journey.
There was someone I followed for years online, and even though I didn’t need her specific services at the time, I truly just valued who she was and what she offered. I knew, though, when the time came and I did need these services who I would go to. I chose to follow her and connected with her, because what she shared resonated with me. It wasn’t a specific day or time that her content was shared that drew me in, it was her consistent resonating message that invited me in and that is what opened the door.
That is what I want your takeaway to be here today—you don’t have to show up every day and balance a million things. You don’t need to do that to make your content powerful.
Your goal isn’t solely of numeric value—it is of heart value. Hook them in but drive them to a place that’s easy to consume and drive them to embrace and build a relationship with you. Take your core foundational message—what people need to see, hear, feel, and believe in order to say yes to your offers, and create your content around that. Then you create the little highlights that are showcased on different social media platforms. They are the hooks to drive them back to long-form nurturing from you.
I’ve said it so many times and I will say it again because it’s that profound—intentionality; intentional content. Be intentional about talking one-on-one, like you are having an intimate conversation with just them. It’s often underrated but it is so valuable the depth of connection. A podcast is a beautiful platform in that it allows you to get off the social media hamster wheel and hear, truly hear, someone else and connect in a deep and meaningful way.
When you intentionally plan and record, you can easily pull out what you need—even if you’re a solopreneur. It is possible!
Even if Podcasting isn’t something you want to focus on in 2022, there is still so much you can take from this message, right? Remember—it’s about the right content, at the right time, for the right person.
Allow what you’ve already created to work for you!
Life is ever-evolving and circumstances are constantly changing. People’s desires change and things happen, come up, shift, and grow. When you repurpose and put heart into your content, you are putting it out there in different ways, allowing people to hear you and understand the level of importance of what you’re saying, so you can be successful!
What will bring you more sales and more clients isn’t going to be more posts and reels; it’s going to be ensuring each person feels seen, feels heard, and feels empowered to win. It’s about connection!
It’s not about more content—it’s about intentional content with heart. This is what allows you the freedom and ease that you deserve!
Know what they need to hear and go share it with them!
And don’t forget to pre-enroll for EMPWRED to leverage the PWR of podcasting to profit & innovate in your business…your way!