If you’ve got a podcast for your business, is it actually bringing you results?
I’m not talking about download numbers or reviews. I’m talking about results for your business. Are you getting more inquiries? More opt-ins? More sales?
If the answer is no, your podcast isn’t working for your business to its full potential. That might be tough to hear, but here’s the good news: you can change this! You just need to take a different approach.
Today, I’ll show you what the traditional approach to podcasting is, why it’s not working for you, and what you can do instead.
The traditional approach to podcasting is focused on download numbers and unrelated paid sponsorships. It’s all about the podcast itself and not about what the podcast can do for your business.
In the traditional podcast approach:
You have to remember that your podcast as a business owner is going to exist for a different purpose than an entertainer, news agency, etc. So you have to do things differently.
There are several issues with the traditional approach to podcasting that won’t work well for businesses.
Creating content for the sake of creating content. You want to make sure everything you do has a purpose behind it, whether it’s to entertain your audience, bring awareness to a problem, whatever it may be. It needs to be intentional to be effective.
Rather than relying on the traditional approach to podcasting, take a holistic approach.
The holistic podcast approach also positions the creator in their CEO role where they can be fully supported. Consistent messaging is so important when it comes to nurturing and priming, when we change our messaging and don’t stay consistent, then it won’t fully sink in and integrate for your audience.
If you tried to go live and post on every single social media platform organically, you would be creating content constantly. What’s great about macro content and podcasting is that you can maximize your online presence on all platforms by focusing on the macro content and doing it holistically. This way, it can bleed out into all the other places. You can connect with people who are different versions of your ideal client, who simply consume content differently.
You can make content work harder for you, but you must be intentional and look at it from a holistic lens. This is part of my business, not a separate entity.
When you focus on creating content and lean into a holistic podcast approach, your brand will have a next level of cohesiveness. Everything will be layered together and work together powerfully for you. This is why you need to look at your podcast through a more holistic lens.
Want to chat more about building a podcast content strategy that actually works for you? I can help! Send me a DM on Instagram, @ceopwr.
Catch you in the next post!