If you’re a business owner with a podcast, I have a very important question for you:
What is your podcast actually doing for your business?
If the answer is “nothing,” you’re not unlike most entrepreneurs I talk to. What I hear from so many business owners is that they’re creating podcast content just to create content, and there’s little to no strategy involved.
But listen: if you’re creating content without a podcast strategy, you’re wasting your time! There is a MUCH better way to create podcast content that actually helps grow your business.
So if you’re tired of spinning your wheels trying to create content week after week for your podcast, keep reading! I’m going to show why you need a podcast strategy with content that works for your business.
Time is a very valuable commodity. It’s the one thing you can’t get back.
Your time as a business owner is extremely valuable. You should only be spending it in places that make sense.
So if you’re spending tons of time on podcast content that doesn’t actually do anything for your business, why are you doing it???
If your podcasting experience is feeling like a toxic relationship, it’s time to stop and re-evaluate why you’re doing it.
So many people don’t even realize that podcasting IS a business strategy!
It should be focused on helping your business grow. It’s not a separate or random thing.
So in all your podcast content, you should be focused on connecting with the people you want to serve in your business. What do they need to learn? What do they want to know?
A great way to think about this is to focus on input vs output. What are all the things you’re doing to invest in your podcast? And what are you getting out of it?
Here’s a great exercise you can use to evaluate how your podcast is (or isn’t) working for you.
First, write down your INPUT. Clock all the time you spend:
Next, write down your OUTPUT. Think about what you’re getting out of your podcast. Is it leading to more:
Are you getting more out than you’re putting in? Or vice versa?
Your podcast should be giving you a return on your investment. If not, it’s time to reevaluate your strategy.
I have built a whole business surrounding the idea that the time and energy you put into podcasting shouldn’t be like nurturing a toxic relationship, that it is something bringing you leads and sales.
This doesn’t happen when you’re winging it without any content strategy. There are solutions out there for you to learn to do podcasting profitably, you have to be willing to invest time, effort, energy, and maybe even finances to learn how you can do just that.
Want to chat more about building a podcast content strategy that actually works for you? I can help! Send me a DM on Instagram, @ceopwr.
Catch you in the next post!