Which type of podcast host are you?
From my years of experience, I’ve been able to identify four types of podcast hosts that encompass the podcasting journey. Today, I’m breaking down what these types are and the podcast strategy each type needs to be more successful.
What it is: This stage is pretty obvious; it’s when you don’t have a podcast but want one yet. I’ve found that this is the stage people stay in the longest. People want to start a podcast, but they are stuck in inaction.
The podcast strategy you need: If you’re a want-to-be podcaster, you need to start by taking action, even if it’s messy. I recommend sticking with the basics. Your goal should be planning your launch and getting 4-10 episodes ready to launch at once. You want to release several episodes at once and not just one so you can get your listeners “hooked” and build a bingeable platform.
What it is: The Traditional podcaster is someone who has already launched but hasn’t been strategic in doing so. They don’t have a lot of planning or strategies going on behind their podcast, and they tend to mimic what others are doing in the podcast space. Your podcast isn’t getting results for your business.
The podcast strategy you need: If you’re a traditional podcaster, it’s time to reevaluate what you’re doing. Ask yourself, are you addressing your ideal client in your podcast? Is your podcast content intentional and in line with your other content? Your goal should be to get to a place where you have systems for batching, organizing, and not wasting valuable time.
What it is: The holistic podcaster is someone who is starting to incorporate launch strategy into their podcast. Utilizing your podcast in a holistic way for your business is all about taking a look at your entire business, the way you’re creating content, the way you’re showing up for your audience, and implementing your podcast into all those things.
The podcast strategy you need: Remember that launching is NOT only when your cart is open! It’s all the time. So your goal should be to get intentional with your content ALL the time, not just when your cart is open.
What it is: The CEO podcaster is when the only thing they have their hands on in regards to their podcast is recording and planning. They’re only concerned with planning the content to align with launches, then having everyone else handle the rest. A CEO Profitable podcaster has a team of support that understands their vision, how to leverage the podcasting platform so they can be fully supported and not have to worry about all the details. A CEO podcaster can sit down when they’re planning their launch, batch record their episode content, and have their team create the rest of the launch content.
The podcast strategy you need: Keep doing what you’re doing 😉
Whatever type of podcast host you are, know you don’t have to stay there! You can take practical steps towards making your podcast work for your business.
And I’d love to help you do that! Every day I get to help badass entrepreneurs just like you turn their content into cash.
If you want to become a CEO profitable podcaster, I’d love to help you get there! You can connect with me on Instagram. Catch you in the next post!