Podcasting 101: The Traditional Approach vs. Our Unique Holistic Approach
Traditional strategies are soooo boring nowadays, agreed?
That is exactly why we came up with our unique holistic approach to podcasting!
In this post, I’ll be going over our unique podcasting process and why it stands out from anyone else’s approach in this industry.
If you’re interested to learn what makes our holistic podcasting approach so special and how working with us will take your business to the next level, then keep reading.
The difference between a traditional approach and our approach.
What does the traditional podcast approach focus on?
- Download numbers.
- Unrelated paid sponsorships.
- Producing content for the sake of content.
- Interviews to fill episode gaps.
In this traditional approach, it normally creates a heavier workload for the creator, a lot which is unnecessary. This approach also separates the podcast from the business. With our approach, I want to help you get over this idea that your podcast has to be separate from your business because it absolutely does not!
Your podcast and business are one and the same and everything should feed into each other constantly, our holistic approach is great at intertwining the business and podcast.
The holistic approach focuses on priming and nurturing all of your dream clients. When you are sitting down and recording, you are talking to ONE person with whom you’re trying to build a deeper relationship with.
When someone knows, likes, and trusts you, it’s going to turn into more and more sales and that’s the first step in podcasting 101.
What the holistic podcast approach can do.
Our podcasting approach helps build brand awareness and share content that empowers your audience to take massive action in their lives.
When you holistically podcast, you’re also able to take that content and turn it into so many other things. For example, an Instagram post, a blog post, a whole YouTube video, an Instagram story etc. Whatever it is, you can constantly repurpose content and be really intentional with your posts.
You want to make sure your content is centered around what your community needs to see, hear, feel, and believe. One step to holistic podcasting is doing interviews with people in your industry or ones that have the same methodologies.
This will provide your audience with VALUE, which will keep them wanting more from you!
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Driving people with your content.
Yes, your content might be great but is it promoting all the other things in your business? Is it driving people to your website? Is it giving listeners an inside look at your offers?
These are things you really need to think about when podcasting.
If you need help planning out your content, you can ALWAYS lean on us. We have helped so many of our clients level up and get intentional with their content.
If you really want to maximize your podcast, it’s important to integrate it into your launches and content strategies. It’s all about the impact you’re going to make and the transformation you’re going to see.
One of the best things about podcasting holistically is you can drive people to your podcast for past content. If there was a Facebook live you did, add that to a podcast episode so people can hear it over and over again.
This becomes a lot easier when you batch record your episodes and have everything planned out in advance. I promise this process will take so much off your plate and guide you in the right direction.
Podcasting 101: The Traditional Approach vs. Our Unique Holistic Approach: The Bottomline
I hope throughout this post you learned the difference between the traditional approach to podcasting and our unique holistic approach. The holistic approach isn’t just about creating content, it’s about connecting with your community and giving them their desired transformation. And remember, we’re here and ready to help you take your podcast to the next level!
Be sure to connect with me more over on Instagram, I’d love to hear what you thought of this post and what your major takeaways were.
See you back here in the next one!
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