There’s a common misconception out there that planning content is an inauthentic way of getting your desired messages across.
I’m here to tell you how that couldn’t be further from the truth.
The truth is that when life goes differently than you expected it to, you want to ensure you have systems, processes, and a team that you can lean on to ensure your business is running as it should.
In this post, I’ll be breaking down why batching and planning your content – whether it be podcast content, social content, or anything else – is of great benefit to you and your business alike.
If you’re interested in being persuaded on why batching content is the way to meet your goals and keep your sanity while running a business, then keep reading.
There are several preconceived notions out there about batching and planning content. I’ve heard it all before…
“I’m not a good planner.”
“I can’t batch my content.”
“I’m just not a planner!”
These beliefs business owners hold about themselves can be easily outsmarted, proving that anyone has the capability to batch their content, and their lives will be made better from it!
There’s also a widely held belief that if you’re batching and planning your content, you’re not being authentic.
A lot of clients have told me that they want to wait until inspiration strikes to record their content, because they think it will be better, more authentic, and more relatable.
I’ve learned from experience that this method simply does not work.
While business owners believe that this method of “being in the moment” when creating content will result in something more inspired than content that has been planned and batched, that idea couldn’t be further from the truth.
I’m debunking these myths below so that you can see the value in outsmarting your belief that you’re not a good planner.
There’s a super intuitive method to help you batch and plan content in an intentional way without feeling like doing so is too restrictive. This involves sitting down and mapping out dates where your podcast episodes will air. From there, you can figure out what your business plans are, what you’re launching, and what your goals are. This helps you figure out what content you want to put out there.
Looking at your sales plan and examining your goals is the biggest step in creating intentional content. You’ll want to figure out what kinds of content, offers, and information will best support the goals you’re going after.
I get that this sounds like a tall task. But here’s the good news: it doesn’t have to be done all at once. You can figure this out as you go, or take your time fleshing out this step when inspiration strikes.
For myself, I carry a notebook with me practically everywhere I go. When I have ideas or I feel inspired, that’s when I put pen to paper. I don’t force it, and I don’t want you to either. Maybe you’re like me and the ideas flow when you have a chance to disconnect and be in nature. Maybe your ideas come to you after a long workout or before you drift off to sleep.
I’m here to tell you that you can keep a log of this valuable information over time rather than having to sit down and figure out every minute thing in one brainstorming session. You can do this in a way that works for you.
This is all to say that it’s absolutely a false belief that when you’re going to batch, you have to sit down right in the moment and pull all the topics out of thin air at once.
There are also some questions you want to ask yourself when thinking through content ideas. For instance, What does my client need to see, hear, feel, or believe in? How can I give my ideal client what they need in order to empower them to say “yes!” to my business? What testimonials can I share? What stories can I tell to invoke the feelings I want my ideal clients to feel? What’s the foundational information that my clients need to know before they can say yes to what I have to offer?
Once you start using this method of planning content, you’ll soon see that using your goals as your north star will allow you to easily figure out what content can support them. Parsing out content from that starting point is easier than you’d think, and – best of all – you will know that it’s all intentional and feeding into the messaging you want to get across to your clients.
If you’re not convinced yet that batching content is for you, you will be after you learn about the benefits of doing so.
As I briefly mentioned above, batching content and being intentional about what you put out there allows you to ensure you’re conveying the same messages time and time again to your audience.
If you’re not intentional about your content and you record a podcast on the fly, you have no guarantee that what you felt inspired in the moment to talk about goes along with the rest of your goals and messaging. And that means that you’re missing out on the other content that can stem from that episode. When your content is intentional and is in line with your messaging, there’s no limit to how you can leverage that content for your business.
Furthermore, batching content opens you up to a way of having structure without feeling pigeonholed into something. This is because while you have this running list of content topics and ideas, you don’t need to assign dates to when you’ll air each topic. Instead, having this content available means having a very intentional list of ideas that you can use when you’re feeling inspired to do so.
Finally, planning your content can give you the freedom you crave. It gives you abundance, clarity, and less stress. Having that batched content to lean on allows you to avoid doing things at the last minute. This batched content is the key to allowing you to step away but ensure that you’re still making progress towards your goals, which is a really powerful thing.
I hope throughout this post you opened yourself up to the idea that batching and planning your content is not limiting but, instead, very expansive for your business and your outreach. Being intentional about your content can provide you with more freedom, enhance your messaging, and – most importantly – aid in meeting your goals. As always, we’re here at CEO PWR to help you and your business with this process if you want to make the leap – so don’t be afraid to reach out!
Be sure to connect with me more over on Instagram, I’d love to hear what you thought of this post and what your major takeaways were.
See you back here in the next one!
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