We manage podcasts for coaches, consultants, and digital service providers who want to strategically use audio to reach more people, deliver a next-level client experience, and make more money doing what they love.
At Profitable Podcast Co, the profitability of your podcast is the starting point, not an afterthought.
We specialize in helping business owners monetize their podcasts so they can amplify their voice, expand their reach AND turn more subscribers into sales.
If you’re ready to be more intentional with your content, discover innovative uses for your audio content, and finally feel like your podcasting efforts are paying off, we’re the team to make it happen. Let’s chat.
I just finished my first launch working with Profitable Podcast Co and let me just tell you: we DOUBLED our launch numbers! Tara & I worked together about 2 or 3 months before we actually launched to plan + strategize the podcast messaging, the podcast episodes, and she gave me ideas I never would have considered on my own. They helped me elevate my podcast in so many different ways.
It’s no secret that consistently creating high-quality content is one of the best ways to connect with your community and generate leads for your business.
BUT IN 2023, SOCIAL MEDIA IS ACTIVELY
WORKING AGAINST YOUR BUSINESS, NOT FOR IT.
These platforms were intentionally designed to keep us addicted and coming back for more. Not so that we can fill our cup with meaningful interactions, but rather so we can get our “fix” from meaningless content.
And as algorithms prioritize 10-second videos over anything else, our attention spans are only getting shorter and shorter.
But savvy CEOs know that “trendy” often doesn’t equal “profitable and sustainable”. And that’s exactly why you’re here.
You didn’t get into business to be a content creator. You created your business to be paid for your gifts and the meaningful transformations you deliver for your clients.
And to have that kind of impact and reach, you need more than viral videos that have a shorter shelf life than just-ripe avocados.
You need content that’s just as deeply transformational as the work that you do.
And that’s where intentional podcasting comes in.
More than 1 in 3 Americans report listening to podcasts every month
The US podcast market alone is expected to surpass $2 billion in revenue by 2023
About 45% of podcast listeners have an annual income of $75,000 and are listening to podcasts about 7 times per week
63% of podcast listeners have bought something after hearing it promoted on a show
You already believe in the power of audio. It’s why you started your show in the first place. But as a business owner, you need to be making money from your podcast. End of story.
And anyone who claims that podcasting isn’t profitable hasn’t seen the way we do things.
We’re known for helping our clients strategically integrate audio content across their entire business, so they can nurture leads, make sales, and generate next-level revenue.
"I was feeling really all over the place with my podcast strategy. I didn’t know how to best leverage it for my sales and launching process. Tara helped me map out all of the content for my upcoming launch and understand how to best leverage my podcast for my listeners and my business. They really help you take your podcast to the next level, so it can be a powerful tool in your business.”
Making your podcast really work for your business means so much more than download numbers and inserting a call-to-action in every episode and calling it a day.
Our holistic approach is focused on strategically creating content that maximizes your online presence, builds brand awareness, attracts and nurtures dream clients, and actively closes sales (without you lifting a finger once you put down the mic).
A weekly show is just the tip of the iceberg when it comes to truly leveraging the power of audio content.
Not only can we actively repurpose your podcast into cross-channel content that generates leads and solidifies your authority, but we also have some innovative strategies up our sleeves to help you simplify your business and better serve your clients.
Your email nurture sequences
Your launch strategies
Your evergreen offers
Your freebies and lead magnets
Your high-touch services
Your client onboarding process
Your courses and program
Your marketing and promotion efforts
You’ve never seen podcast management like this before
Whether you love to live launch, want to scale an evergreen funnel, or want to book out your done-for-you services, our approach to podcast management is simple:
Our podcast strategies adapt to sales strategy, not the other way around.
It doesn’t matter what services you sell or how you like to sell them, because we don’t believe in one-size-fits-all. We’ll help you find the most innovative and profitable ways to use podcasting in your business, plain and simple.
Tara’s team has been the best hire in my business. I use my podcast like Frank’s red hot... I use that shit for everything. It nurtures and converts my lurking audience, it attracts new people to me, it handles my sales efforts, and combats objections...
If you have a business and a message and you want to literally speak and have it accessible in the simplest form - you need a podcast. If you want it done well, you need Tara and her team.
THE BEFORE
Megan Yelaney is an online business coach and host of The #PrettyAwkward Entrepreneur Podcast. Before working with us, she loved creating her podcast, but she knew it wasn’t generating any sales for her business. She also wasn’t seeing any consistent growth in terms of her reach, and her downloads were stagnating.
THE AFTER
Since handing over her monthly management to us, Megan has been able to fully step into her role as CEO of her business. She knew she was at a point in her business where she didn’t want to deal with all of the tech, editing, and repurposing anymore, and now she simply records her episodes, sends us the content, and we work our magic.
But beyond all that ease, Megan has truly tapped into profitable podcasting. She now regularly sees applications for her high-level, 1:1 services and her group coaching program directly via her podcast. She’s repeatedly been told by her clients that her podcast made it easy for them to work with her, and built the trust they needed to make that leap and invest.
HER WORDS, NOT OURS
“Before working with Profitable Podcast Co, my podcast was kind of a hobby. I wasn’t using it as an incredible connection tool for my audience, an incredible way to drive sales or to nurture those leads and build that know, like, trust factor for my high-level programs.
Now, my podcast is such an incredible connection piece for building trust. But the thing that Profitable Podcast Co does so well is to help you look beyond that. They want you to connect with your audience, but they also want you to make money from your podcast. And that’s been so huge.”
Every aspect of our monthly management package has been carefully thought out to bring more ease, visibility, and sales to your podcasting strategy.
From elevating your podcast’s vibe to making your content work for you across multiple platforms, we’ll help you deliver a five-star-review-worthy experience each and every week.
Your time is WAY too valuable to keep editing, producing, and scheduling your podcast episodes on your own. Get back to your life and let us take care of the rest!
We’ll help you produce up to four episodes each month, including descriptions, edits, uploading, and scheduling. Oh, and all of those tech hiccups that make you want to rip your hair out? We’ve got those covered, too.
Most podcast management companies stop here. But spoiler alert — we go much, much further.
This is where we really shine! We’ll help you take your biggest and boldest ideas and effortlessly turn them into content that echoes through the internet, supports your business goals, and converts subscribers into sales.
Includes:
Quarterly content intensives with Tara to help you align your podcast topics with your business goals
Strategic ad creation and placement to ensure we’re always driving traffic to your offers when and where it matters most
Launch event support to help you leverage your podcast as an effective pre-launch strategy and increase conversions (up to one launch per quarter)
Optimized podcast description for all major streaming platforms to help your podcast get found by more listeners
Delivering a great first impression with your podcast goes way beyond your audio and content. From elevated cover art to engaging social posts, our team has mastered the art and the algorithm-driven science that goes into creating an incredible podcast experience.
Includes:
Custom-designed podcast cover so you can grab the attention of new listeners and ensure your podcast matches your brand’s look and feel
Custom-designed social media templates so we can create scroll-stopping, perfectly-on-brand promo and value-add graphics for each of your episodes
Podcast landing page audit to make sure we’re giving your podcast a beautiful home on your website and optimizing it for traffic and sales
(Want us to give your landing page and show notes “post” template a makeover for you? Ask about our optional website design upgrade.)
The love, attention, and value you pour into your podcast deserve to be heard and seen by as many people as possible — whether they tune in to your latest episode or not! That’s why we make sure to repurpose your episodes across all of your marketing channels, so you can expand your reach and truly maximize your content (without being tied to your phone).
Includes:
4 Weekly Promotional Videos, Posts, and stories that focus on nurturing your community, prime them for sales, and get them to plug in your latest episode. (Captions included)
SEO-optimized “blog post” show notes (one per episode) written, edited, uploaded, and published to your site.
Additional clips and content ideas for you & your team to leverage should you decide to.
When it comes to holistic, strategic, and profitable podcasting, you have two options:
You could spend a ton of time and money hiring an audio producer, a social media manager, a content strategist, a graphic designer, a content writer, and more to implement it for you.
Or you could hire a team of specialists who eat, breathe and sleep profitable podcasting, and have the systems already in place to support you.
Spoiler alert — one option is much easier (and more cost-effective) than the other.
PACKAGE INCLUDES WEEKLY PROMO CONTENT
$2,500 for the first month then
1,500 per month
Four episodes a month edited and published
Admin Support
SEO optimized show notes written + posted
Optimized podcast platform description
Two social media captions & graphics per episode
Two social media stories per episode
+ more
1:1 Podcasting for your Business Strategy & Launch support
"When I first launched my podcast I was so excited! I knew I needed to show up in a big way for my audience & that podcasting was the answer. But I didn’t realize how hard it would be to show up consistently. I was releasing episodes here and there when I could, but my downloads were starting to drop. I didn’t have the energy to deal with the back end anymore.
That is when Tara & her incredible team at Profitable Podcast Productions stepped in and really helped elevate the entire show. We relaunched, improved quality, and implemented a real sales priming strategy. I was blown away by the results & I quickly reached my 10,000k download goal."
When I came to Tara, I really wanted to set up my podcast in a really strategic way. Podcasting is always something I wanted to do, but I wanted to make sure that I was doing it the right way and having the best approach for me. It was a no-brainer to get her brain on my ideas.
The entire experience was flawless and we got so much done. I can’t say enough good stuff about Tara. She knows her stuff and she’s the absolute go-to when it comes to podcast production, strategy, and everything behind it. It’s so evident that she wants every single person she works with to have an experience catered to them.
The innovative CEO who’s ready to create a sales podcast that sells their services for them (with zero need for sales calls, a sales team, or drawn-out DM convos)
Move over sales calls — Podfunnels® are the new kids on the block, and they’re officially the most powerful way to get inside your potential clients’ heads and address any questions (and objections) they may have before investing in your services.
Created intentionally for done-for-you service providers and coaches who want to scale their high-ticket offerings on autopilot, Podfunnels® follow a strategic and specific formula for turning listeners into clients — saving you ALL the time while building stronger client relationships than ever before.
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