Are you a business owner looking to seriously take things to the NEXT level?
Well, I’ve got just the strategy for you.
It’s a total game-changer and it brings INSANE rewards to any business whether you’re a coach, course creator, service provider, entrepreneur, you name it!
Can you guess what that strategy is….?
Podcasting!
Having a podcasting platform can do SO much for your business and that’s exactly what we’re covering in today’s post. I’ll be diving into 6 reasons that you should jump into podcasting and start incorporating it into your current biz strategy. Sound good? Let’s dive right in then!
Listen to this crazy statistic – over the last 5 years, the number of podcast listeners has jumped from 25 million to over 75 million. That’s A LOT of podcast listeners if you ask me.
There’s a lot of potential right now in this industry and while some may say it’s becoming oversaturated, I can assure you that’s definitely not the case.
Right now is totally the PRIME time to be jumping in and starting to build your podcast!
So aside from the fact that podcasting is INSANELY popular right now, let’s talk about how on demand it is.
Right now, people are plugging in their headphones and tuning into their favorite podcast shows while they grocery shop, clean the house, workout, take the dog for a walk, I mean the list goes on and on.
This is REALLY powerful if you think about it. There’s no better way to build such a strong connection than literally speaking right to your ideal client through their earbuds.
While Facebook and Instagram live are great tools, sometimes people just don’t have the time to sit down and watch your live videos! So instead, podcasting solves the problem and still allows them to absorb your value while dealing with their day-to-day life chaos!
LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON GOOGLE PLAY
Come on, who doesn’t love a GOOD binging session on Netflix? It’s one of my favorite weekend past-times!
Well, the same goes for a podcast.
How great would it be to have your ideal clients listening to HOURS of your content without even having to click Next?
That’s the powerful key behind a podcast that NO other social media platform offers.
Not only that, podcasting is the only place people go to listen to OLDER content. Every episode you record and air will literally live forever and can reach your ideal clients YEARS later. How cool is that?!
Touching a bit on my last point, having a podcast sets you up for LONG-TERM and LONG-LASTING shelf life.
These days, an Instagram post has virtually no life, a story lasts 24 hours, and our feeds are constantly being flooded with new images, videos, and content! It never ends.
Whereas with a podcast, people can search and come across your episodes from years back. Not only that, when they do come across your podcast and finish an episode, they’ll automatically be directed to listen to ANOTHER one of your episodes.
As great and inspiring as an Instagram caption can be, NOTHING beats hearing someone speak to you through your earbuds.
A podcast is truly the place to build that deeper and authentic connection with your ideal clients. Why? First of all, your ideal clients are voluntarily seeking out your podcast! Whereas we sometimes get flooded with unwanted content on Instagram, a Podcast is much more intentional.
This is really the place to build that trust and to finally reach your target audience in ways you never would have imagined.
As great and inspiring as an Instagram caption can be, NOTHING beats hearing someone speak to you through your earbuds.
A podcast is truly the place to build that deeper and authentic connection with your ideal clients. Why? First of all, your ideal clients are voluntarily seeking out your podcast! Whereas we sometimes get flooded with unwanted content on Instagram, a Podcast is much more intentional.
This is really the place to build that trust and to finally reach your target audience in ways you never would have imagined.
If you’re really looking to maximize your voice and your mission, podcasting is the place to be!
Especially these days as podcasting grows in popularity, people are often sharing their current favorite shows to stream! It’s very likely that yours will come up in a conversation or maybe be re-shared on social media, therefore reaching EVEN more people. Pretty cool right?
Now you have the FULL tea on why you need a podcast incorporated into your business strategy like… ASAP. There’s so many benefits and it’s really worth your energy as a business owner if you’re seeking that authentic and powerful connection with your ideal clients.
So, stop hesitating and make the plunge!
If you found this post helpful and you plan to finally dive into podcasting, I’d love to know more about it! You can connect with me on Instagram. Catch you in the next post!