The Ultimate Guide To Starting a Podcast and How It Can Help Grow Your Business

Has starting a podcast been on your mind? 

Wondering how having a podcast can leverage and scale your business?

…. but not sure where to even BEGIN?

Look no further! In this post, we’re diving into the ultimate step-by-step guide to starting a podcast and ALL the juicy details. Including tools and tricks, as well as the mindset YOU need to have in order to set yourself up for success with your podcast! Let’s jump right in. 

All the different roles and responsibilities to expect with your podcast. (And how I can help!)

I like to set REALISTIC expectations and make it CLEAR to my clients before they start a podcast as to what it all entails. Believe it or not, there’s a WHOLE lot more that goes into podcast creation aside from sitting down and talking into a microphone.

Not only do you need to develop creative ideas for your podcast, record the audio, edit, and publish, but you also need to think about things like…

-Writing copy for your show notes

-Writing promotional material for social media

-Planning your entire show AROUND your business

-Establishing a strong personal brand, and so on..

I do NOT share this to scare you! In fact, quite the opposite. By entering the podcasting world with these expectations, you can clearly set yourself up for success and map out your plan effectively. 

If you find yourself needing some support in these various roles, don’t worry! That’s where I come in to save the day. Check out all of my other content right here on the blog for more on building your podcast in a holistic and profitable way, you can also check out our services and get more information on how our team can assist with your podcast launch or ongoing management. 

Thinking to do interviews on your podcast? Stop and read this first!

Interviews can be an AWESOME feature for your podcast. However, it can go totally sideways too. 

For example, have you ever been listening to an interview on one podcast and then heard another very similar on another? You’re not alone. It happens way more often than it should.

When it comes to interviews, it’s easy to get into a routine of asking predictable questions and relying on the same tried-and-true structure for an interview. 

While that’s great… I’m here to tell you that you can do SO much more with your interviews! 

As a prime example of what I mean, check out our other content right here in this blog where I feature incredible industry leading coaches and entrepreneurs. You’ll get a sense of what I mean by taking a unique approach to an interview and really get to know the guests on a TOTALLY different level than you ever imagined.

Take this as a reminder to get creative, keep it fun, and definitely don’t feel the pressure to follow the same pattern every other podcaster is doing with their interviews. 

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON GOOGLE PLAY

You gotta treat your podcast like a business. And here’s why:

A lot of times, people start podcasts just to start one.

They don’t really have a clear mission or goal behind the podcast.

I will tell you RIGHT now, if you enter the podcasting world with that mentality, it’s going to be a rough journey.

Trust me, I GET IT. I have BEEN THERE, DONE THAT. 

When I first started podcasting, I just poured all of my energy and love into it. I didn’t necessarily have a plan in mind of how it was going to actually help my business. 

The result? Exhaustion, burn out, and a lack of clarity. 

I don’t want that for you! So instead, I urge you to be intentional. Map out your plan, think about your goals, and wrap all of that into a powerful and meaningful podcast strategy.

Your podcast is NOT about you.

Sounds weird, right? 

Let me explain.

If you want to grow a successful podcast that’s going to reach the top of the charts in iTunes, you HAVE to hone in on your target audience. 

WHO is the person that’s going to be putting in their earbuds listening to your voice? 

That is the person you are talking to, that is WHO your podcast is about. It’s not about you, it’s about the listener. 

This will come into play when you’re also determining your podcast episode topics or promoting your podcast via social media. You need to get to a place where you’re constantly asking yourself if your IDEAL listener needs this. Would this benefit that listener? 

Get into a habit of checking in with yourself to ensure you’re not producing content that’s focused on your own needs, rather, the listener’s needs.

Thanks for reading! 

I sincerely hope this post brings you so much value as you embark on this very exciting new chapter with your podcast! I am rooting and cheering for you. It’s a big step but it’s also going to bring MASSIVE rewards to your business and your audience. 

There’s nothing more powerful than connecting with someone through their headphones, remember that. 

If you found this post helpful, I’d love to hear your feedback! You can connect with me on Instagram. See you in the next one!