Today, I want you to take a hard look and evaluate what it is you’re doing in your business and where you are putting your energy. In this week’s blog post, we are diving deeper into developing a content strategy focused on growing your podcast. In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there. So if you’re ready to dive into this blog post and get my top tips on how you can implement a content strategy that works effectively and grows your podcast, keep reading!
When it comes to time investment, something that I see a lot in this industry that I want to help bring more change and awareness to is spinning in circles creating content that isn’t working for us. If your content isn’t working for you, there’s no reason to invest all this time and energy that content creation requires. We must step back and check-in with ourselves. We need to evaluate how we are showing up in different areas for our business. As a growing business owner, you will always reach new levels and have to adjust or make changes. This is normal and we are always evolving.
It’s so important that we don’t continue doing things just because we’ve always done it that way or just because everyone else is doing it that way. One of the biggest areas that I see this pop up is when it comes to our overall strategy for podcasting. Most of us don’t realize that podcasting is a platform for you to implement strategy. Strategy is so important when it comes to the places that we show up to grow our business. With podcasters, I see that most tend to keep it separate from their business.
I want you to sit down and evaluate your show right now, and your time investment. The truth is that if you are podcasting with no content strategy and winging it, you are not going to get the results you could be with your show. You won’t bring in clients, and especially if you’re in a place where you are editing the podcast yourself, creating content, promoting it, writing the copy, it is mentally and physically exhausting. You will slip into this pattern where you start to question why you’re even showing up to podcast in the first place. Or you may get caught up in vanity numbers instead of what will help your business move forward.
We have to sit with the fact that it’s okay to start something and wing it, figure it out as you go, but right now I want you to gut check and evaluate how you are showing up. Ask yourself how much time investment you are giving to something that may not be giving you back what it could. You can make more money but you can’t get your time back. If you aren’t investing your time smartly and into things that will bring a return to you, why are you doing it? This is something that can work for you but we have to have some sense of a strategy or plan to follow and implement.
We all know podcasting is a labor of love, but you can be strategic about the time investment you are putting in and incorporating business strategy so that it does have a return. It all starts with you first evaluating yourself in the mirror – are you a part of a toxic relationship with your podcast? What is your podcast doing for your business? If the answer is nothing, that is a whole lot of time you could be spending somewhere else. That’s time you could spend with your family, clients, and launching programs.
It’s so important that you understand that your time is valuable. You should only be spending it in places that make sense. I have built a whole business surrounding the idea that the time and energy you put into podcasting shouldn’t be like nurturing a toxic relationship, that it is something bringing you leads and sales. This doesn’t happen when you’re winging it without any content strategy. There are solutions out there for you to learn to do podcasting profitably, you have to be willing to invest time, effort, energy, and maybe even finances to learn how you can do just that.
I want you to look at the time investment you put into your podcast. I want you to physically clock yourself on the time you spend prepping, recording, editing, social media promotion, everything involved with your podcast. Compare this time to what you are getting out of it. Does that input and output feel good for you? Are you getting a return on your investment? Remember, you can always make more money but you can’t make more time. And if you love this blog post as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @profitablepodcastproductions so that we can spread this important message to even more entrepreneurs and online business owners!