Today, I want to talk to you about tips for podcasting and why a holistic approach will serve you in your business. In this week’s blog, we are diving into the benefits of a holistic approach with your podcast, and why a traditional approach won’t serve your business in the long run.
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this post and get my top tips for podcasting and why the traditional approach to podcasting isn’t serving your business, check out the points I share below!
My first tip for podcasting is to avoid a traditional podcast approach. I will break down what the traditional podcast approach looks like and why you should wipe it out of your brain completely. This approach focuses on download numbers and unrelated paid sponsorships. If you have been around awhile, you know I’m anti-paid sponsorships when it comes to online coaches, course creators, and service providers. You want to keep the attention and the focus of your listeners, your listeners are a warm market and pool of people gobbling up what you have to say. These are people who are ready for you to offer something for them.
When you focus on what your download numbers are and securing unrelated paid sponsorships, what we’re doing is distracting our audience from what they are there for – you. They are there for your expertise, knowledge, and experience. When you dilute that with all of these different paid sponsorships, your message gets lost. You, as an online coach, want to focus on bringing attention to your offers. When you offer something else on your podcast platform, people will subconsciously assume you can’t serve them in the areas you are talking about.
I believe in collaboration over competition, I am not saying you shouldn’t have guest experts on your podcast. However, when we are creating interviews simply to have new episodes come out on our podcast, that content is not working for you. You want to make sure everything you do has a purpose behind it, whether it’s to entertain your audience, bring awareness to a problem, whatever it may be. Another one of my tips for podcasting is to ensure you aren’t creating content for the sake of creating content. Everything should have a purpose behind it. Another common theme with traditional podcasting is relying on interviews to fill episode gaps. You may have found yourself recording an interview because you didn’t know what to talk about or it’s just easier than planning out your episode. When you do this, you are probably distracting your audience. Think about this, whether you are a business coach, health coach, when you have people come onto your show but they talk about something you’re not, that distracts your audience on a subconscious level. For example, you’re launching a course on Instagram, but that same week you have a guest on your show who’s talking about LinkedIn. When you are talking about the content you’re putting out, but now you also have an episode about something completely different, it can be confusing. The more we confuse our audience or pull them into different directions, the less clarity they’ll have on the investments they need to make.
One of my top tips for podcasting is to follow a holistic podcast approach. If you tried to go live and post on every single social media platform organically, you would be creating content constantly. What’s great about macro content and podcasting is that you can maximize your online presence on all platforms by focusing on the macro content and doing it holistically. This way, it can bleed out into all the other places. You can connect with people who are different versions of your ideal client, who simply consume content differently. You can make content work harder for you, but you must be intentional and look at it from a holistic lens. This is part of my business, not a separate entity.
The holistic podcast approach also positions the creator in their CEO role where they can be fully supported. So many management clients that come to me are burnt out from podcasting and creating content over and over again. If you say something once, you shouldn’t have to say it again. Consistent messaging is so important when it comes to nurturing and priming, when we change our messaging and don’t stay consistent, then it won’t fully sink in and integrate for your audience. This is important to remember, we should be repeating the same messaging but you can say it once and maximize it on all platforms in multiple ways.
I hope these tips for podcasting and more insight on a holistic approach was valuable for you! When you focus on creating content and lean in to a holistic podcast approach, your brand will have a next level of cohesiveness. Everything will be layered together and work together powerfully for you. I wanted to provide you a breakdown of the traditional podcast approach and why it’s so important we break away from it and not follow that approach anymore. You need to look at your podcast through a more holistic lens. And if you love this blog post as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @profitablepodcastproductions so that we can spread this important message to even more entrepreneurs and online business owners!