How to Leverage Podcast Guest Interviews to Grow Your Business with Kristin Molenaar

In episode 43 of The Podcast Podcast, I am joined by Kristin Molenaar to talk all about how you can leverage guest interviews to grow your business. Kristin is an entrepreneur enthusiast who lives by the mantra: Work less, Make more. This has enabled her to build a 6 figure business while only working about 5 hours a week. She is also the CEO and Founder of YesBoss Va where they help mission-oriented entrepreneurs generate leads and establish themselves as Thought Leaders through strategic podcast guest outreach.

I am super excited to have her on this episode and show you guys how to leverage your podcast guest interviews! 

In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.

So if you’re ready to dive into this episode and hear more about how you can grow your business through guest interviews, check out the points I share below! For even more juicy details, listen to ALL of episode 43 of The Podcast Podcast on your fave streaming platform.

HOW KRISTIN GOT INVOLVED WITH HELPING ENTREPRENEURS LAND HUGE PODCAST GIGS.

After struggling as an employee for 14 months, Kristin decided to become a virtual assistant mainly because she didn’t want to sacrifice her freedom, which is understandable. She started getting VA gigs, but couldn’t get herself to take off that entrepreneur hat. Because of this, she turned her job into an agency and in 2018, she built it up to six figures. She was very intentional when it came to building her team up because she wanted people that could provide a good service to her clients. She told her team that she wanted to go out and start talking on podcasts because she saw a huge difference between a struggling entrepreneur and a successful entrepreneur. She experienced both journeys herself and saw some major differences between the two. 

When she got gigs, she felt like she was becoming a “wannabe guest” and not doing what she planned to do. Her team then took over for her and she started guesting like crazy – and loved it! She loved showing up and sharing her experiences. When she looked at the results of episodes that were airing, she and the team saw that it was the most profitable lead generation strategy to date. They started doing it for their clients and saw that guest interviews are an incredibly powerful strategy to get your message out there and connect with a larger audience. When she started to niche down, they realized they have to double down and start helping clients get booked on podcasts as guests.

THE BEAUTY OF TREATING YOUR BUSINESS LIKE A BUSINESS.

Kristin didn’t want to keep all the money for herself. She didn’t want to do all the tasks and had to hire people to help her write her blogs, etc. She needed to treat her business like a business. A lot of times, people start their own business and hoard all the tasks because it’s something they love. The beauty about treating your business like a business is that you can design your role in that company. When you can design your role in the company, you’re willing to bring other people in to help you fill the other roles. It’s super fulfilling because you get to do what you love, but only do the parts of your business that light you up. You have to be intentional about where you position yourself in your business.

WHAT IT MEANS TO BE A PODCAST GUEST.

To Kristin, being a podcast guest is not about your name or audience size. What’s important is meeting a host that you have genuine synergy with. Meeting new people is what it’s all about! New people can help bring value to your business and you can even create relationships that will last a lifetime. Being a guest is all about relationship building and showing up as genuine as possible to serve that person. When people go after the “big audiences” they probably won’t have as big of an impact because they already have so many people in their circle that probably already do what you do. Kristin explains that she doesn’t dismiss newer podcast hosts. New podcast hosts are some serious business owners who are super ambitious. It’s not about going after the hosts with the vanity metrics because there are people out there that are more open to building a connection with you and creating a relationship over time. Vanity metrics don’t serve your bottom line!

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KRISTIN SHARES THE FORMULA BEHIND SHOWING UP WITH INTENT TO GUEST INTERVIEWS. 

Kristin shares that the first phase to any intentional guest interview is through up-front prep work. When you are thinking about being a podcast guest you have to know exactly what you do, how you monetize your business, and how you bring actionable strategies and talking points to the table. This is the first part of really standing out as a podcast guest. In the talking points her team creates, she wants to make sure they are relevant and her clients are not just talking about something that doesn’t matter to somebody. As a service provider, Kristin puts all her cards out on the table. During an episode, it’s all about your methodology, sharing secrets, and being vulnerable by not holding anything back. There should be no cliffhangers – just answer the question and give it to them straight. She feels like sharing everything and being upfront with all her methodologies has helped her eliminate any bad clients. Just get out there and share everything you know to attract people that are of much higher quality to your business.

YOU ARE NOT GOING TO GET A RESPONSE FROM EVERY SINGLE HOST, AND THAT’S OKAY!

You are not going to get a response from every single person you send a pitch to. It has nothing to do with you and how awesome you are, it is simply a numbers game. Kristin shares that you’re not going to get a yes from everybody and that is okay! That just means it wasn’t the right fit anyway. The ones that do say yes are the ones you’re meant to go towards. This is all part of the process. A good tip Kristin gives is to look for new podcast hosts because they are always looking for guests. You’re going to get a lower response rate from the people who are more established because you’re trying to cut through and stand out among so many other pitches. With newer podcast hosts, you’re going to get a lot more promotion. If you look at bigger podcasts, there is no promotion at all. Someone newer is going to share your name so much more on social media posts. One of the things you can do to stay on somebody’s radar is to show up on their social media and sign up for their email list. Reply to their emails and tell them how much value you got from that email. Create connections with other hosts!

HOW TO LEVERAGE PODCAST GUEST INTERVIEWS TO GROW YOUR BUSINESS WITH KRISTIN MOLENAAR: THE BOTTOMLINE

I hope this episode was incredibly valuable and helps you leverage podcast guest interviews more effectively! Keep putting yourself out there with genuine and real content. Show up, serve, and impact as much as you can. It is so important to enjoy what you’re doing so that you can build a profitable business! 

Be sure to connect with Kristin over on her LinkedIn and check out her Masterclass to start increasing your visibility through podcast guesting!

Don’t forget to tune in to episode 43 of The Podcast Podcast to hear ALL the details about the points I just outlined above! 

And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!