How to Create Online Courses that Attract and Serve Your Dream Clients, with Ariel Schiffer

Profitable Podcasting

August 19, 2021

In episode 42 of The Podcast Podcast, I have Ariel Schiffer joining us, who is the incredible CEO, founder, and total brains behind Dream Pro. Today, we are going to be talking about how Ariel got to where she is today and how to create online courses that will attract and serve your dream clients! In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there. So if you’re ready to dive into this episode and hear more about attracting those dream clients and giving them a major transformation, check out the points I share below! And for even more juicy details, listen to ALL of episode 42 of The Podcast Podcast on your fave streaming platform.

ARIEL’S STORY AND HOW SHE GOT TO WHERE SHE IS.

Ariel started her career working in corporate America, where she focused on developing training programs for professional and leadership development. Her whole career was focused on making learning interesting and far from boring so it was a very creative environment for her. After working in corporate America for over 10 years, she soon realized that she didn’t want to work for someone else anymore because deep down she knew that she was meant to be on her own. That’s when she started her own business as a career coach. She purchased a course that she thought would help her. When she entered the course, she was let down and realized that the content creation industry needed her. That’s what transitioned her into being the go-to person for helping entrepreneurs with done for your courses, course creation, and just providing them with useful resources that can help them create their courses.

WHY BEING INTENTIONAL IN YOUR PURPOSE IS IMPORTANT.

When talking about online course creating, Ariel says that you have to make sure that you’re not just unloading all your information on somebody. You have to have an intentional purpose behind what you do and look at it from different perspectives. When people take courses, they look at the aesthetics so pay attention to your visuals. You also have to look at it from other instructional design methodologies and look if the product is going to provide a transformation. It’s not just about giving everybody what you know, it’s more about making sure that they get the transformation that you promised at the beginning of the course. The point behind a course and why people create things that are self-led is to be able to help people complete a task and shift their mindset.

Even when you are intentional in your course creating, it’s possible that some things won’t go as planned. When that happens, it’s nothing to be ashamed of. That’s right there is your opportunity to step up and realize that you just learned so much more about your audience and what you need to do now. Ariel stresses that we shouldn’t take it personally, instead we should look at it as data. Sometimes we get so tied to things, we’re unable to see the bigger picture but it’s not about being an expert, it’s about the impact that you’re making.

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THE BEST WAY TO CREATE CONTENT AND CREATE PRODUCTS.

You have to know your audience! Knowing your audience will help create solutions that make sense for them. If you know that your audience are avid podcast listeners who are always on the go, then take that and make your content into an audible form. The best way to create content that actually helps your client is not forcing them into containers but instead giving them the transformation that they need in a way they are receptive to. Ariel says that you can’t build a successful business if your clients aren’t getting results. If your course isn’t providing the transformation, it doesn’t matter how good at sales you are, eventually that’s going to catch up. Another way to create courses in a super effective way is continuously update your course every six months so that you can give your audience updates. It is super in integrity to provide your audience with the most up to date information.