In episode 41 of The Podcast Podcast, we are talking all about leveraging freebies in your podcast. This is one of my favorite strategies when it comes to helping clients utilize their podcast holistically in their business. Today, I am going to be talking all about what freebies are and how to incorporate them into your business!
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this episode and hear more about why freebies can help support your launches and podcast, check out the points I share below! And for even more juicy details, listen to ALL of episode 41 of The Podcast Podcast on your fave streaming platform.
A freebie is something that you can use to provide to your community in exchange for an email, phone number, or any information that you could use to market to them. They help you build your email list and having multiple places where you can connect with your audience is so important. What I love about an email list is you are the only one that owns that list. This is one of my favorite strategies for clients because it allows them to holistically integrate their launches into their business.
Freebies can be very impactful especially when you use them in your podcast. There are a lot of different strategies you can do when it comes to freebies. You can create a freebie, download, worksheet, or quiz and these are all really awesome if you have the time and space to do that or have a team to help. You can also be intentional with a very specific freebie for each launch and run that freebie ahead of time before you start running your ads for your webinar or series.
One of the most powerful tools in sales is self-qualification because you can talk to people but unless they are in a place where they see it and hear it they’re not going to do anything different. They have to take action. They have to have something that helps them qualify that they have the problem you can solve. If you can give your buyers a quick win, that’s going to benefit you in your sale process down the road. Usually, when a client wants to launch, we develop content that will prime their ideal audience to say yes to their offer. Through that content, the ad that we put in those episodes is the freebie that’s going to help them self qualify that they have a problem and need a solution. A freebie is a great place to give ideal clients a quick win. You know the people who interacted with those freebies are going to be interested and have to start to self-qualify.
You can put your freebies in your show notes and decisions but you can also create ads that go in the middle of episodes. The middle of the episode is the best versus the beginning or end because when you listen to a podcast no one wants to go into an episode super excited and hear an ad. Have our clients serve through the first part of the episode, then place the ad in the middle, and then they can serve more at the end. The reason we do this is very intentional because we don’t want them to be hit with it at the beginning of the episode. A lot of people start podcast episodes but don’t finish them because they’re always on the go. By putting it in the middle, we’re increasing our chances that more people will see it.
I hope this episode was incredibly helpful for you all! I really wanted to bring it to your attention that you can always leverage those awesome freebies that you’ve created, especially in the sense of how they relate to your launch. Don’t just create a freebie, put it out there, and then do nothing with it. I want you to get really intentional with the way you’re using those leads for the benefit of your business. Don’t forget to tune in to episode 41 of The Podcast Podcast to hear ALL the details about the points I just outlined above! And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!