In episode 44 of The Podcast Podcast, we are talking all about how you can leverage your content to further nurture and prime your audience. With podcasting, people are always looking to connect on a deeper level. Today, I am going to discuss why that is and why you have to constantly be seen for your content to be working for you!
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this episode and hear more about leveraging your content for the benefit of your audience, check out the points I share below! And for even more juicy details, listen to ALL of episode 44 of The Podcast Podcast on your fave streaming platform.
The amount of exposure it takes to really understand someone’s methodologies and to feel connected to them takes a long time, especially when it’s written content. We’ve seen this with the Clubhouse app and even with podcasting. The trend is continuing to grow and it’s important to realize that it’s not just because people are hyping it up. It’s because people feel connected to these certain social media platforms and they have an attachment to the content that is put out on them.
I highly recommend trying to grow your email list. At any moment, Mark Zuckerberg can delete your Facebook, at the end of the day, you don’t own that content. Therefore, you need to make sure that you are building a list of different ways that you can get in touch with people, especially your audience. When you have an email list, you’ll be able to serve and nurture your ideal clients there. An email list is not to just blast random things out now and then. Treat your email list like another social media platform. What you can do is drive people from your email list to your podcast episodes, but you have to give people a reason to subscribe to you and follow your emails first. You should put out high-value offers that solve your ideal client’s pain points. You want to offer them a transformation where they will feel valued and begin a customer journey.
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Example #1 – Instagram DM Freebie
This is a great one from Taylor Slango! Instagram is one of the most popular social platforms and with that in mind, this lead magnet is offering a solution to MANY problems. At a free value, it’s a no-brainer.
Example #2 – Monthly Tax Deadline and Bookkeeping Reminders
Another perfect example of an appealing freebie that’s very honed in on a solution to a problem. Katie Ferro does a great job of targeting her audience and offering a solution to a common pain point that most of them face.
Example #3 – Find Your Unique Coaching Method Masterclass
Megan Yelaney does a great job here with this freebie! She’s targeting a problem with her audience and offering a solution (see a pattern here?), not only that, she clearly defines what you’ll be getting from this freebie and the transformation.
With these examples in mind, remember that freebies should not be random. They should be thought out very well and help your ideal client through a transformation. This is going to help build and foster your relationship with your audience and build credibility. Pull people in with your emails by linking podcast episodes or creating a call to action so they are interested in finding out more!
If you have a freebie, I want you to evaluate your nurture sequence, elevate the podcast episodes you already have, and create episodes that will help build relationships. Once you create those types of episodes, you can link them right into your email nurture sequence with a strong call to action. Don’t forget, these are people who have never met you but they’re going to be able to get massive value from your content. When you can warm them up in their inbox, they’ll get to know you better and become loyal fans. This is great because when you launch something, you will already have people who know and trust you! They’ll be ready to invest time into you.
I hope this episode was incredibly helpful for you all! If you don’t have a freebie, your assignment is to look at your customer journey/feedback and create a freebie. For example, you can create a training, a masterclass, or a planner. Don’t be afraid to get creative and think about what is really going to help your ideal client take that first step. I hope this episode brought awareness to all the things you can leverage in your business that will help convert people into clients.
Don’t forget to tune in to episode 44 of The Podcast Podcast to hear ALL the details about the points I just outlined above!
And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!