Simple Steps to Profitable Podcasting and Best Sales Tips with Jen Gitomer
Do you dream of launching a podcast to connect to your community? Ready to leverage long-form content for sales? Or have a podcast now but don’t think it’s working for you the way it could be?
In episode 45 of The Podcast Podcast, we are joined by Jen Gitomer to talk about all things profitable podcasting and give you the best sales tips! Jen has been obsessed with selling and sales her whole life and she’s sharing her story, advice, and how to search for the right opportunity. So stay tuned!
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this episode and hear more about the simple steps to profitable podcasting, check out the points I share below! And for even more juicy details, listen to ALL of episode 45 of The Podcast Podcast on your fave streaming platform.
WHAT TO LOOK OUT FOR WHEN STRUGGLING WITH SALES IN THE ONLINE SPACE.
Jen explains that there is this fear of making an offer and then becoming flooded with self-doubt. People think about things like, “What if no one buys from me?”, “What if no one contacts me?”, “What if no one likes it?” The truth is, you’re never going to know if you don’t put it out there. Just because no one contacts you doesn’t mean the offer is terrible. It means that the right person did not hear the message and it wasn’t the right time for them to purchase. Jen explains we need to retrain our brains on how to create more self-serving thoughts when it comes to the outcome of our sales. You can do this by creating a meaning that helps you and take your audience on a journey. Speak to them like they are any other human! It’s up to them to make a judgment of whether they like it or not. We need to pay attention to the mini micro sales along the way. Whatever product or service you’re putting out on a podcast is meant to serve people and is meant to get them further. Remember that when you’re creating a product, you’re not creating it for yourself.
THE DIFFERENCE JEN’S PODCAST HAS MADE IN HER INCOME AND WORK.
Podcasting is people downloading and listening, so you’re not actually in a room where you’re interacting with people. Podcasting is a very personal and private thing that leads to some of the best relationships because you’re able to do things at your own pace. At the beginning of podcasting, Jen and her husband had this mentality that more episodes were better. They later realized that it was not better because it was SO much more work, more energy, and more content. You would think with more content, that would mean more people would get to know you better but that wasn’t the case. What ended up happening was her listeners did not increase as much as they thought it would. This was because people started to fall behind so they stopped listening. With doing more, she didn’t see any bigger connection to money or followers. She wasn’t seeing any growth! Now since she is back to one episode per week, it is so much easier to promote it and share it with her followers! When she started doing less and focusing on where she put her energy, she started seeing a direct correlation to money. Jen always reminds herself that it is not about the number of downloads but instead it’s about targeting and finding the right people to listen to and cultivate those relationships with. Making that connection with people so that they want to buy and work with you is the most important aspect. Just because something is popular and has a lot of downloads, doesn’t mean it’s going to translate to automatic sales.
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THE IMPORTANCE OF JUST BEING YOURSELF.
When you stop trying to be perfect and let yourself be, everything falls into place. That is the best thing about podcasting. By being yourself on social media, on your podcast, on your blog, whatever it is, that’s how you’re going to sell. Owning your voice so that you can share it with others is how you’re going to make more sales. Of course, a strategy is important but if you don’t have the right mindset, the strategy doesn’t even matter. Jen says that’s the biggest thing people don’t pay attention to. It is all about showing up, being consistent, and holding yourself accountable. Those are the things that create the foundation for an authentic relationship.
GETTING YOUR AUDIENCE OUT OF A PLATFORM AND INTO YOUR MESSAGES.
We don’t know what the future of any platform is but we know what the future is for the things we can control. We don’t know what’s out of our control but we know what’s in our control. Jen’s mentality to make the most sales is to get her followers out of the platform they’re on and into her DMs. You’re doing your audience a disservice if you don’t ask them to take the next step with you. Jen’s strategy consists of getting them off the show after they’ve listened and straight into her email list. It is your job to encourage them and find creative ways to get your audience to participate more. You have to do everything in your power to make them feel at home. Same with your podcast! Welcome new listeners and make them feel welcomed.
SIMPLE STEPS TO PROFITABLE PODCASTING AND BEST SALES TIPS WITH JEN GITOMER: THE BOTTOMLINE
I hope this episode was incredibly valuable for you all! My challenge for you is to sit down and evaluate how you can make your podcast inviting to welcome your audience in. Always be yourself because that is the best strategy to make the most sales. Nobody is perfect and people love genuine content and relationships. Be sure to get more juicy sales tips from Jen by joining her Sales Mini Course waitlist!
If you are interested in scaling your podcast, we can help you just like we helped Jen! Apply to work with us here.
Don’t forget to tune in to episode 45 of The Podcast Podcast to hear ALL the details about the points I just outlined above!
And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!
