In this post, I’m joined by course creation expert Ariel Schiffer to talk all about the benefits of course creation and working with her company Dreampro. I’ve been so lucky to work with Ariel and her team for the past two years in creating a wealth of courses for my company.
Today, I’m excited to share with you what she and I discussed so that you can learn more about the idea of course creation and help decipher whether it’s something you may want to explore further for your business.
Let’s learn some more about Ariel and her company Dreampro. They turn people’s brain dumps into million dollar programs. I know from experience just how much time, energy, and frustration can be saved by working with Dreampro.
They have the experience and knowledge to understand that courses aren’t meant to be informational. People can find information anywhere. Instead, people taking courses are looking to get to their transformation via the path of least resistance. They want a piece of your knowledge and to learn the lessons you’re teaching.
Dreampro helps people create implementable programs that generate real results. They work with their clients to gain an understanding of what testimonials they want to receive from their courses and how they want people to feel when they open the course in the first place. They know how to make people feel like they belong in your program and that they’ll improve the way they yearn to, granting them the results at the end of the course that you intend for your audience.
Ariel and Dreampro have their finger on the pulse of the learning industry and where it’s headed in 2022. During our conversation, Ariel explained that something she anticipates is that people will be looking for courses that make learning fun. People naturally want to have a good time and yearn to find a way to stay engaged.
Ariel further explained that there are so many forces that work against the ideal end result of your course. For instance, people have other priorities that they need to focus on or they are also battling the general and natural discomfort that comes along with learning. Ariel helps people examine and implement how you can get people to stick it out in the course. A lot of this revolves around making it fun.
You need to use your course to set the pace for the culture of the community you’re fostering. Most importantly, Dreampro helps you look at your content and lessons and decides how you can make things interesting. From there, they put those ideas to work in making something that’s educational AND engaging.
Ariel really emphasized the importance of trusting your gut during course creation (and in your business in general). It’s SO important to understand that good things come with time. If you feel like something’s off or you’re not 100% ready to launch your course, listen to that feeling.
Dreampro will always help you understand if your course is representing you and your feelings, values, and messages. They’ll make sure they’re properly communicating those items in your courses, granting you the final say in your course but helping bring your vision to life along the way. Everything they’re helping you do and create is backed by their learning principles, which is what makes these courses so powerful.
There are so many reasons that course creation can be of benefit to podcasters. First, having a course can diversify your income and become a staple of your brand via what it teaches. Courses also bring credibility to your podcast and your brand.
Having a course is also a great way to allow a listener to take the next step in their relationship with you and your business at a lower price point than some of the other things you’re offering. In short, it’s a long-term way to nurture that relationship with individual audience members.
Ariel emphasized that there are no rules in this multi-billion dollar industry. That’s the beauty of it! You get to decide what you’re offering and your price points. While some people worry they’ve missed the boat on this industry, there’s still so much to get in on and Ariel encourages everyone to do just that.
You can give people courses and trust them to be self-driven enough to complete them, not having to micro-manage them along the way. Working with Dreampro to create a course allows you to give people what they need to learn and they can do what they want with it. This way, you don’t need to continuously train on the same thing – your course does that for you!
I hope this post has inspired you to examine what courses you could offer to your audience and how Dreampro can help you build them in a way that provides you with a new and amazing income stream!
Be sure to connect with me more over on Instagram, I’d love to hear what you thought of this post and what your major takeaways were.
See you back here in the next one!