In this post, I’m joined by social media ad extraordinaire Daniela Justus. Daniela owns an ad agency that CEO PWR is lucky enough to work with. She and I had the chance to talk about all things social media ad related and we also touched on evergreen sales. All super useful stuff! I share a lot of insight that she relayed here.
Daniela runs a Facebook and Instagram ad agency that offers comprehensive marketing agency strategies to their clients. As a boutique agency, they make a big impact with their clients – including with us!
Daniela shared that she helps her clients to create automated systems that run in the background, consistently bringing aligned leads to your business and keeping that engine running. This brings in a steady flow of people to sell to organically.
In order for the ad machine to work correctly, Daniela helps her clients figure out how their ideal clients want to be served. Ads rely completely upon around how companies cater to how their ideal client consumes and retains information, so that’s a major focus for this agency.
Daniela and her team also help clients brainstorm in order to figure out their exact strategy from a collaborative point of view. She’s always sure to ask clients all the different options for getting in front of their audience and she helps take a holistic look at the different avenues available, even outside of Facebook and Instagram.
Social media is a fantastic place to make connections. But, Daniela prompts her clients to consider how they will take their audience off of that platform and onto the next step with their business. She has an approach that focuses on nurturing the community in order to open the door to a profitable relationship.
Daniela and I also got into how she tailors her approach for each individual client. There is NO one-size-fits-all approach!
Having awareness around your community and being in tune with their wants and needs is key when it comes to running successful ads. Daniela is there to help her clients tap into what these clients are looking and asking for, ensuring that she’s not just applying a blanket solution that won’t work for every business.
The data of ads is another focus that Daniela and her team have. The fact is that the data tells us SO much, it’s really a guide to the behaviors of our clients. How crazy is that?!
Once you tap into that data and what it’s saying, you can make changes to meet audience needs and to keep up with the times. Your strategy will evolve over time, and having a team like Daniela’s to facilitate that and support you along the way will help you scale successfully.
There are a lot of misconceptions out there about evergreen sales and ads in general. Here are a few that Daniela shared with me throughout our conversation:
So here’s the big question you likely have on your mind: Are you ready to enlist in the services of Daniela or someone similar?
Daniela answered that question for us. Here are some things to consider in deciphering if working with an ad agency is right for you right now:
You want to enlist in the services of an ad agency that shares your foundational values, so that’s something else to consider if you ARE ready to begin a business relationship surrounding ads.
There’s no one strategy that is the winning ticket for all companies with ads. Daniela has a great perspective of the fact that every company is different, so every company has different needs in this department. Finding what will work for you and running with it consistently is key, and Daniela and her team are the perfect people to help you discover, build, and implement whatever that is for your business.
Be sure to connect with me more over on Instagram, I’d love to hear what you thought of this post and what your major takeaways were.
See you back here in the next one!