In episode 39 of The Podcast Podcast, I wanted to set the stage for you and share what could be possible with your very own podcasting platform. Whether it’s an idea or you’re ready to launch, knowing your intentions and knowing what is possible is going to help you this year. Today, I am going to be talking all about the strategies I used to book out my services in 2020!
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this episode and hear more about how I booked out my services last year, check out the points I share below! And for even more juicy details, listen to ALL of episode 39 of The Podcast Podcast on your fave streaming platform.
When I sit down and look at why I booked out in 2020, the first reason is the client experience. Nothing else matters if you don’t have a high level of service and meet the needs of your client’s pain points. Your client’s experience should always be your focus. A year into my business, I started to dive into how we can make the client experience better. I asked myself what little things and processes are going to make the client feel more welcomed. I first started focusing on the client onboarding experience with different videos and pieces of training to help them get a better understanding and overall better experience. I even created a guided journal that I sent out to all our clients, where I invested a lot of my time, energy, and financial resources because I knew it would book us out as we moved forward.
I highly recommend making sure you are focusing on your client’s experience and what they are getting out of working with you. You have to understand that you can be a good salesperson but at the end of the day, if you’re not serving at the level that you’re selling, there is a major breakdown. This is something that is a huge problem in the podcasting industry. We are all becoming really good salespeople, but we have to think about how our service is going to be great. Once you nail your customer experience, then you can go in and focus on your content.
I know my community like the back of my hand, that is another reason why we booked out in 2020. I do so much market research that I know my client’s pain points, what they are struggling with, and how I can provide them with solutions. By knowing this, I can serve them content that is going to help them in some way, shape, or form. You have to know what your clients are struggling with and where they want to go so that you can create content around that. When I do that, I can position offers in front of them that will serve them at a high level. You want to always start with the longest form of content and then break it down from there. What I’ve done and what I teach my clients, is to map out what their community needs to see, hear, feel, and believe to say yes to their offer. When you get intentional about your long-form content, you’re able to step back and allow your team to step in so that you can stay in your zone of coaching, creating, and providing an innovative service. It is so important that you stay in that zone and create magic.
If you create micro-content over macro content, then you have to do everything. You have to write emails, posts, record, create offers, and create systems to support the offer. When we are able to step back and batch out content in a longer form, like a podcast for example, then your team is going to be able to support you. If you don’t have a team, you can still benefit. You just have to get clear and intentional on who you’re speaking to and why you’re speaking to them so that you can repurpose content. Once you create the big work, you can easily go in and break it down by yourself or with a team.
It can be easy to go week by week and keep the pressure on yourself. When you can focus and zoom out to see the bigger picture, you’re going to feel so much better about your show and all your content. The best part that I learned about batching is that you can literally apply this to every single thing in your business and your life. When I learned Focusing on client experience and content creation was seriously what helped me book out in 2020 and I want that for you too as we begin 2021! So, I have a little homework assignment to get you thinking. I want you to sit down and think about how long you are spending when it comes to content creation right now and what your process is like. I just want you to look at your overall process from brainstorming to writing to speaking and recording. Think about your flow and your routine. Ask yourself questions like how long it takes you to write an Instagram post and how long it takes you to create an image? When you break these things down, I challenge you to take two days to create epic content. Spend day one conducting market research on your social media channels and whatever your next offer is that you’re launching. Then I want you to create and batch four podcast episodes for your launch and use that batched content to create other content. When you create these four intentional episodes, you are priming your audience for your upcoming launch.
I hope this episode was incredibly valuable for you all! These two strategies are what genuinely helped me book out in 2020. Focusing on your clients’ experience and your content creation will benefit you and your business so much. I am so excited I got to share these strategies with you and I hope you use them to master your podcast.
Don’t forget to tune in to episode 39 of The Podcast Podcast to hear ALL the details about the points I just outlined above!
And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!
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