In episode 38 of The Podcast Podcast, I am giving you a sneak peek at Jeffrey Gitomer’s latest book, “Go Live”! Jeffrey and Jennifer both know the true power behind creativity and innovation. I am so happy to be a part of their breakthrough and to share some concepts and ideas that are in this book that’ll truly benefit all of you!
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this episode and hear more about the sneak peek on “Go Live” by Jeffrey Gitomer, check out the points I share below! And for even more juicy details, listen to ALL of episode 38 of The Podcast Podcast on your fave streaming platform.
You and I are both living in a time in which innovation is your golden ticket to success and a time when technology creates opportunities. At the age of 18, I started my first business, which freed me from three retail jobs where I was working 90 plus hours a week. I picked up the entrepreneur bug and started learning how to leverage social media and the internet to sell products myself. I stumbled headfirst into podcasting but didn’t follow the usual pack. Instead of doing what everyone else does in the podcast industry, I asked myself, “Where is there room for innovation? Where can I make this an extremely effective space to connect with my audience?”, I questioned everything. Even as a college dropout, this mentality allowed me to build a multi six-figure business in just under a year and get the full picture.
The digital tools you have available as a business owner today are vast and far more superior for you as it was for me. The whole live digital and virtual game is shifting and you all have an amazing untapped opportunity. This opportunity allows you to learn how to leverage your time, creativity, and services to make a difference, all while finding financial freedom for yourself the same way I got mine. The key is you have to love what you do! Be willing to dive deeper and make mistakes, learn as you go. I learned all of this from Jeffrey, the king of sales himself.
I am never sure how the initial response is going to go when I deliver the news to someone about completely redoing the entire way they are using their podcast. Jeffrey and Jennifer knew the power of creativity and innovation, they understood the power of questioning the status quo to find a better way and take action. Weeks after our call, I would get messages from them referencing what we had worked through on our zoom. Big breakthroughs and shifts came through as we worked together in this new direction and we still continue to work better week by week. When you focus on your connections, numbers don’t matter. Popularity does not equal success. Always remember that! Jeffrey is going to teach you how to be the new rule in a world that has evolved more quickly than anyone could have imagined. If you master the concepts he shares in his book, you will be able to harness the power of social media, video, and podcasts. You’ll be able to sell from anywhere in the world, regardless of the number of followers you have. Go live with your vision and claim your version of success.
Time is the only resource that isn’t renewable for you so spend it on high-quality macro content. I will show you how to turn it into money making micro-content that works for you. The Profitable Podcast method was designed to get you off that hamster wheel and owning your valuable time. When I was evaluating what we did for our clients, I broke it down into five main categories. Purpose, plan, production, promotion, and profits. Each one of these pillars will not just bring you popularity, but it will produce sales and impact your bottom line. It is so important that you learn how to leverage macro content and this is what inspired Jeffrey’s book.
When podcasting for your business you must be focused on your purpose. Everything that you do for your show from naming, episode topics, formats, and ads needs to be focused around who your ideal clients are and the journey you are taking them on. When you know where you want to take them it makes it so much easier to get them there. Your content has to be intentional to turn listeners into buyers. It is imperative to know who you are talking to and what you are talking about. When you have your purpose clearly defined, you have to start focusing on your plan of action. Utilize your podcast as a tool to expand your reach and organize your process. You have to think about how you can take one piece of content and turn it into many.
The next pillar is all about production. Platforms are always evolving so if you want to step into a CEO role, get on the back end of your podcast. You want to be clear and sound professional but in no way does that mean you need to have a studio to record. Focus on your quality for your customers. The next pillar is promotion. This is where the process gets fun and allows you to work less while building relationships. The goal here is to build more relationships, nurture, and prime your listeners for what you offer. When you can master these things, podcasting will be the platform that keeps on giving. Podcasting can be a huge piece of your profit if you use the right strategy.
I hope this episode was incredibly valuable for you all! Jeffrey’s book was born to help you leverage the content in your business and I am so excited I got to share some points with you. I hope you take the time to master your podcast by following my five pillars to help you produce sales. If you’re looking to learn more about our services at Profitable Podcast Productions, click here.
Also, be sure to grab a copy of Jeffrey’s book, “Go Live!: Turn Virtual Connections into Paying Customers.”
Don’t forget to tune in to episode 38 of The Podcast Podcast to hear ALL the details about the points I just outlined above!
And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!