Market Research for Business: Behind the Scenes of My Market Research Strategies with Rachael Fisher

Today, we are going to dive behind the scenes with a special guest, Rachael Fisher. Rachael is a mindset and embodiment mentor for entrepreneurs. She is also an expert at helping entrepreneurs drop limiting beliefs and overcome imposter syndrome. In episode 32 of The Podcast Podcast, Rachael and I chat more about behind the scenes of what goes on in her podcast and podcast strategy.

In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.

So if you’re ready to dive into this episode and hear more about Rachael’s story behind her podcast and strategies to be put into place for podcast growth, check out the points I share below! And for even more juicy details, listen to ALL of episode 32 of The Podcast Podcast on your fave streaming platform.

MARKET RESEARCH FOR BUSINESS: RACHAEL SHARES HER BACKGROUND OF GETTING INTO THE ONLINE COACHING SPACE AND STARTING HER PODCAST.

For Rachael, understanding the significance of her podcast was something she hadn’t acknowledged at first. She realized there was so much she didn’t know behind podcasting and she had to look at it from a new perspective. Rachael’s story involves being in an online program to become a certified coach, she graduated in January of last year. All of last year, her business was like a hobby to her. Rachael was working through her inner struggles that were ultimately holding her back. In January, she left her corporate job and went full in with her business. 

When it comes to her podcast, it’s been a dream of hers to start the last few years. Through doing lives and videos, people told her she should start a podcast. It was an idea of being able to reach people all over the world who would otherwise never find her on social media that grabbed her attention. She approached podcasting initially from an “I’m just winging it” mindset, without any strategy or knowledge on how to go about it profitably. What Rachael found after speaking directly to me about this was realizing how easy it can be to procrastinate recording for her podcast. Keeping in mind that it can be time-consuming and it may not be profitable right away makes it harder to stay consistent. Rachael got to the point where she began seeing her podcast as a tool for her business, rather than just a hobby.

MARKET RESEARCH FOR BUSINESS: RACHAEL BREAKS DOWN THE STRUCTURE BEHIND HER PODCAST.

Rachael has an intro and outro within her podcast, however, when it comes to the actual episodes, there’s no structure. She never knows exactly how long the podcast episodes will take. When it comes to deciding topics and content to discuss, Rachael would say it’s a mixture of mindset. It’s specific to entrepreneurs, all things around embodiment, energy work, and manifestation. All the things that encompass Rachael’s business are found in her podcast. She shares personal stories and things she’s worked through with clients, as well as tools and resources. 

Rachael naturally finds that talking and sharing her thoughts to people is something she’s confident in, but issues always come back about how there’s so much more she could be doing and doesn’t know. She feels although the podcast episodes have a lot of value, there’s not a clear path to lead people. In some episodes, there’s a starting point, but the whole show in general doesn’t take people down a journey. When Rachael records the podcast, her partner edits and improves audio quality, and creates a graphic to share on social media. From there, Rachael would share the graphic on her IG feed and stories. In the last few weeks, Rachael admits she hasn’t been sharing the graphics to her social platforms.

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MARKET RESEARCH FOR BUSINESS: A COMMON MISTAKE MANY PODCASTERS MAKE IS THE LACK OF SOCIAL MEDIA AWARENESS ABOUT THEIR PODCAST. RACHAEL SHARES MORE ON WHY SHE’S MADE THIS MISTAKE HERSELF.

Rachael isn’t too clear as to why she doesn’t promote the podcast as much as she should. She believes due to not having many directions with her podcast creates resistance to wanting to promote. She finds that she doesn’t feel fired up or excited enough to share due to that lack of planning, so when it comes to sharing on social media she takes a more passive approach. She recognizes she needs to adjust this approach because she is sharing her value and spending valuable time to record the podcast episodes. For me, it’s very interesting because at the beginning of the call with Rachael she was very fired up about how special her show is and how she pours her heart into the value she provides. However, when it comes to promoting, she is closed off to the idea.

A lot of where this comes from for Rachael is that it’s fairly new, it’s vulnerable, and she’s out of her comfort zone. On top of that, not knowing her direction makes her insecure to share and promote. She finds herself wondering whether people will like what she has to say on her podcast. She finds she’s not fully confident in her podcast and that creates a shy approach. A common theme that Rachael has noticed in where she feels she needs attention in her business is more planning and prepping. This also shows up in her podcast, there’s no planning and that’s why there’s weeks or months where she doesn’t have episodes airing. She finds she resists the idea of planning and it’s a cycle of self-sabotage.

MARKET RESEARCH FOR BUSINESS: BEHIND THE SCENES OF MY MARKET RESEARCH STRATEGIES WITH RACHAEL FISHER: THE BOTTOMLINE

I am so grateful that Rachael came on the show and allowed me to do market research on her and her podcast. I wanted to show you guys how easy market research can be, market research doesn’t have to be super complicated. It can just be in conversations. We want to make sure we can take those limiting beliefs our ideal clients may be feeling, dissect them, and create content surrounding it. It’s our job as course creators and coaches to take those fears and the way they look at things to direct to a new lens.

So don’t forget to tune in to episode 32 of The Podcast Podcast to hear ALL the details about the points I just outlined above!

And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to empower entrepreneurs and online business owners everywhere!