The Holistic Approach to Profitable Podcasting with Jen Casey
Today, I am sharing a recent interview I did on Inner Boss Podcast, with host Jen Casey. Jen is a business strategy and master-mindset coach for online coaches ready to grow and scale profitable and purpose-driven businesses. In episode 27 of The Podcast Podcast, we are going to share the top tips and strategies that I shared on Jen’s podcast covering a holistic approach to profitable podcasting.
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to learn my top tips and strategies on how you can start spending more time showing up for your audience and less time behind the scenes when you’re podcasting, check out the points I share below! And for even more juicy details, listen to ALL of episode 27 of The Podcast Podcast on your fave streaming platform.
THE HOLISTIC APPROACH, POINT #1: MY STORY AND HOW I GOT INVOLVED WITH PODCASTING.
The first podcast I ever listened to was Jen’s. I didn’t even have a business at all, at that point, I realized I wanted to try out podcasting. This was right after I had Olivia, my oldest daughter who is four years old now. I was in a mom limbo and just felt like my only purpose was to be a mother. I listened to Jen’s podcast, which inspired me to get back into network marketing, but I struggled for quite a while. I had some success but it was never what I truly wanted, and I was putting so much time into network marketing. I started investing in personal development, I took Jen’s program, and I started to let myself move outside of network marketing. I started in coaching, specifically for moms struggling where they were at and wanting to do more while being a stay at home mom. Then, I kept having people come up to me asking how podcasting works once I started my own. I started showing up as myself instead of pretending I was someone I wasn’t, and everything fell naturally into place after that.
THE HOLISTIC APPROACH, POINT 2: THE BIGGEST MISTAKE I SEE WITH ENTREPRENEURS STEPPING INTO THE PODCASTING SPACE IS FIRST, THEY DON’T HAVE A SYSTEM IN PLACE THAT IS SAVING THEM TIME. SECOND, FORGETTING THERE’S A BUSINESS STRATEGY WHEN IT COMES TO PODCASTING.
Making your time in front of the camera and microphone to make the biggest impact and reach is what I teach in my Profitable Podcast School. However, if you’re going to do that, then spend all the time repurposing without a system in place, you are wasting so much time. You are spending at least 10 hours every 2 weeks on stuff that you could have systemized and it would run so much smoother.
Another common issue is forgetting there’s a business strategy when it comes to a podcast. Especially for those of you invested in coaching, courses, all of that, you can take and mold that into how you run your podcast. It’s not just about starting a podcast simply because you feel it’s the next step you have to take in your business. You get to use all that strategy you paid probably thousands of dollars for and put it into your podcast so it has an even bigger reach. It’s common when you get into podcasting and you are by yourself to waste so much time. Remember, time is money. That’s time you can spend getting out and finding clients.
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THE HOLISTIC APPROACH, POINT 3: YOU SHOULD SPEND 20% OF YOUR TIME CREATING CONTENT AND 80% OF THE TIME REPURPOSING CONTENT.
You should spend 20% of your time creating and 80% of your time repurposing content. That sounds low but the thing is, if you are strategic about it and focus on driving traffic to that podcast, you’re able to make a deeper connection with your audience. I spend so much time writing posts but when I have a podcast, I can say it, transcribe it and a post is formulated for me. We spend way too much time doing stuff that doesn’t matter. Written posts don’t really drive home with your audience, it’s not building that loyal fanbase of people hanging on your every word.
When you can get into someone’s earbuds every week, inspiring them and impacting them, that is what builds a raving fanbase. We have to get people there, bring them into the podcast. If you spend all this time creating content for the podcast but don’t ultimately focus on getting people to the podcast, you aren’t getting listeners. Only 4% of your audience sees any post on social media on average, if you have 1,000 followers that’s 40 people. If you are not continuously posting and repurposing content to drive people back to your podcast, nobody is listening to it.
THE HOLISTIC APPROACH TO PROFITABLE PODCASTING WITH JEN CASEY: THE BOTTOMLINE
When it comes to podcasting, there has to be a strategy behind it. Without a strategy, it can be easy to fall into a hole of overwhelm and poor time management. Podcasting is a growing powerful industry, and if you set up the right systems in place, it can be a great tool for your business.
I hope this episode was helpful and gave you insight into the importance of implementing strategies and planning how to use your time wisely when it comes to podcasting. So don’t forget to tune in to episode 27 of The Podcast Podcast to hear even MORE details about all of the points I just outlined above!
And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to empower entrepreneurs and online business owners everywhere!
