Launch A Successful Podcast in 2021 With These 4 Tips

You want to launch a podcast… but don’t even know where to begin? 

Stick around, because I’m going to share the 4 key things YOU need to know in order to launch a podcast and also set yourself up for success. 

Keeping it super simple for you! Let’s dive right in.

Find a way to record and something to record with.

Listen, you DO NOT need to spend an arm and a leg on a microphone for your podcast.

SO many people let this common misconception hold them back from starting theirs, and don’t let that be you. 

Here’s the reality – you can go super high-tech or you can stay super basic. Either way works!

When I first started podcasting, I used a $45 microphone. Hey, it got the JOB DONE.

Of course, I’ve upgraded since then but it’s totally not necessary, especially if you’re just starting your podcast. 

When it comes to recording, keep it simple.

Here’s your new best friend for easy and hassle free recording… ZOOM.

I recommend Zoom for all of my clients and it’s what I use to record my own episodes too.

The best part is that Zoom is TOTALLY free, unless you want to upgrade for extra features. 

When it comes to the quality of your podcast episodes, pay attention to HOW you are recording your podcast.

Of course you can go in and do edits afterwards, but might as well make sure you’re recording high-quality audio in the first place.

Top tip to make sure you get the best quality audio:

• Speak closely to the microphone!
• Record in a small room with low ceilings and preferably carpet to reduce any echos.

If you want to get even more tips on podcast audio quality, be sure to check out all my other blog posts on this topic!

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON GOOGLE PLAY

Set yourself up on your podcast hosting platform! 

A podcast hosting platform is essentially like a website where all of your files are stored.

You can opt for a free site like anchor.fm or something similar. (However, I’m not a huge fan of these because they focus in on driving traffic to their platform rather than your own) 

Instead, I HIGHLY recommend Libsyn. Libsyn is super affordable and totally worth it. Their plans vary from about $5-$15 a month.

Here’s how it all works –

When you have a podcast episode ready to go, you don’t upload it one by one to ALL the different streaming platforms. Instead, you upload to your host and that host pushes it out to ALL of the other streaming platforms. Pretty cool, right? 

Get some editing software in place.

While you want to aim to initially record your podcasts in the best quality possible, sometimes you will just need to do some edits afterwards and that’s TOTALLY okay.

Oftentimes, this is an area of support that requires some outsourcing. As a podcaster, you can’t do ALL the things ALL the time. So, consider outsourcing for this aspect of your podcast.

KNOW who your ideal client is and WHAT they need! 

Before you EVEN start your podcast, you HAVE to have a solid understanding of who’s going to be hearing your message.

A few ideas for you to start gaining a clear perspective on your ideal client…

• If you currently have some clients, ask them what pain points and areas of struggle they found themselves encountering before seeking your support! 
• Poll your followers! Ask your social media audience what areas they feel they need help in. 
• Pay attention to your analytics and insights on existing social media content. What’s out performing others? 

Thanks for reading! 

If you have been wanting to launch a podcast but letting ALL the extra techy details and common myths stop you, I hope this post has helped. Remember, starting your podcast does not have to be super complicated. It can actually be super simple, as long as you make it that way. 

Grab your $45 mic and just get started! 

If you found this post helpful and you plan to finally dive into podcasting, I’d love to know more about it! You can connect with me on Instagram. Catch you in the next post!