In episode 35 of The Podcast Podcast, I want to share an experience I had recently that reaffirmed the power of podcasting. I was so inspired to share this because I believe it’s so important to understand and know that podcasting can truly translate to generating income, revenue, and sales.
In case this is your first time tuning in, let me introduce myself. My name is Tara Counterman. I’m the founder and CEO of Profitable Podcast Productions, the creator of Profitable Podcast School and basically, 1000% obsessed with helping online entrepreneurs step out of the busywork, stop struggling for paying clients and actually get their message out there.
So if you’re ready to dive into this episode and hear more about how to know if you are on the right path and my recent experience that puts things into perspective, check out the points I share below! And for even more juicy details, listen to ALL of episode 35 of The Podcast Podcast on your fave streaming platform.
I was having a self-care day, I had appointments to get my hair and eyebrows done. It was the craziest thing because both of these small business owners listened to podcasts, which is highly uncommon for where I live in my small town. They both shared with me that they were avid podcast listeners and they were impacted by the podcast. Both of them thought about purchasing and one ended up enrolling in an online course from this podcast host she had been listening to for a long time. This was a hairstylist, and she found a podcast specific for hairstylists. This is why niche marketing is so great, there are people out there that need your specific niche and topic. After her sharing that with me, I had this moment thinking about how this is so cool because this is what I do to help people, not only was it validation for me, I want it to be a validation for you that this platform can work for you.
I’m in a small town in Indiana, yet this hairstylist was impacted and moved by the podcast host and so invested with that host without ever having to meet her in person. Without the podcast, she probably wouldn’t have found her on social media because she mentioned she wasn’t a huge social media user. This is the power of what this platform can do for you! My other appointment with the esthetician was quite similar. She was sharing how she learned from a podcast specific to her niche as well and followed along to watch the host launch a program and make six figures. She was so blown away by the fact that this host had such huge success – this all comes from creating that connection, nurturing, and priming.
I wanted to share this with you guys because with these instances in my very small town, this is a big deal. This is something you can leverage in your business, especially moving into 2021. This is a validation for you that you can go all-in on your podcast. We can teach you how to leverage the time that you spend in front of the microphone, whether that’s 15 minutes or an hour that’ll make your business feel easier, make connections come easier, and have sales flow naturally to you.
If it works for two people in my small community, it means that it’s working for people everywhere. Podcasting is a powerful platform that doesn’t have boundaries as to who can come across it, as to who can be impacted, and who can connect with you. So don’t be afraid to leverage it!
This was a bit of a shorter episode but I wanted to make sure that I shared these experiences with you guys and put things into perspective as far as how powerful podcasting can be. I hope hearing about this validates your dreams and goals with your podcast!
So don’t forget to tune in to episode 35 of The Podcast Podcast to hear ALL the details about the points I just outlined above!
And if you love this episode as much as I do, don’t forget to take a screenshot, share it on your Instagram stories and tag me @ceopwr so that we can spread this important message to even more entrepreneurs and online business owners!